Marketers losing out on ‘in-stream & rich media’ combo punch
Brand marketers are not taking full advantage of the opportunity to execute more integrated digital video marketing campaigns, according to the latest edition of the...
Category: Digital marketing news Asia (APAC)
BBDO helps chocolate brand Dove experiment with ASMR videos
Chocolate brand Dove has launched the first ever ASMR (Autonomous Sensory Meridian Response) video to let consumers feel the silkiness within. For many years, Dove...
Data pick of the day: Dominance of Alphabet
With Alphabet set to post healthy financial results this week and hot on the heels of the announcement of YouTube Red, GlobalWebIndex looks at just how important...
APAC audience data usage rises by 81% in Q2 2015
After an anticipated slow first quarter, global audience data usage increased 62 per cent in the second quarter from Q1 and Asia-Pacific grew 81 per...
Happiness more important than money for Gen Asia: Study
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions...
Interpublic reports revenue growth of 7.1% in Q3 2015
Interpublic Group reported a revenue of USD 1.87 billion for the third quarter of 2015, compared to USD 1.84 billion in the third quarter of...
Now, watch YouTube without ads
Video-streaming site YouTube has launched an ads-free service as it introduced the subscription service called YouTube Red. YouTube Red lets will allow users to save...
Digi throws down the 4G LTE gauntlet: What it really means
Digi claims it now has the widest 4G LTE network in Malaysia, but what does this really mean to its users, given its limited spectrum,...
Mudah.my to fend off rivals with ‘one simple approach’
As Malaysia’s largest online marketplace, with products and services in over 50 categories, Mudah.my is facing competition on all fronts. Its new CEO is unperturbed...
Singapore regulates taxi apps, GrabTaxi and Uber respond
Singapore’s Third Party Taxi Booking Service Provider Act has been in effect since Sept 1, bringing legislative oversight into the grey area which startups like...
Astro may launch more home shopping channels
Astro Malaysia Holdings Bhd may introduce new home shopping channels over the near- to medium-term, as it aims to capitalise on the country’s e-commerce boom....
Joel Neoh’s eight nuggets from his journey
Entrepreneur Joel Neoh, founder of KFit and former Groupon VP, spent a weekend in deep thought, reflecting over how real-life lessons helped reshape some advice...
Chromecast support now, original content coming: Hooq CEO
DNA editor Keith Liu sat down with Hooq chief executive Peter Bithos for an exclusive interview on topics ranging from competition, content and piracy, to...
New iPhones land in Malaysia at the stroke of midnight
Malaysians lined up to purchase their the new iPhone 6S and iPhone 6S Plus at the midnight launch events organised by the country’s four main...
Week in Review: Business media giving more focus to digital
The business media in Malaysia is beginning to focus more attention on the ‘digital disruption’ and how traditional companies respond – and DNA is in...
What’s Next: We don’t represent Malaysia, says Media Prima exec
It was a slap in the face for many participants at DNA’s inaugural What’s Next conference when Media Prima Television Networks CEO Ahmad Izham Omar...
