Out-Of-Home ROI: All Signs Must Point In The Right Direction
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Category: Data Driven Advertising
Walmart May Sell Vudu; G/O Media Editors Rebel Against Autoplay Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scary Vudu Walmart is considering a sale of Vudu, its on-demand service, The Information...
British Gas Engaging Audiences with Personalised Video
British Gas, working with nucleus, has become the first advertiser to utilise a new personalised video platform from A Million Ads. A Million Ads now...
Tackling the Identity Challenge: An interview with Carol Starr, Rubicon Project
Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director – Northern Europe at Rubicon Project, details the identity challenge facing publishers and ad tech...
RTB House Places in Deloitte Fast 50 Second Year Running, Highlighting Strong Revenue and Team Growth Globally
RTB House, a global company that provides state-of-the-art marketing technologies has been ranked 37th in Central Europe in the Deloitte’s Technology Fast 50 ® ....
WPP Hopes The Bleeding Has Stopped, Looks To Growth Opportunities
WPP has struggled to grow in recent years, as key clients in fast moving consumer goods (FMCG) reduce spend and its traditional creative agencies underperform....
Rubicon Project Acquires RTK.io, A Leader in Open Source Header Bidding Solutions
Acquisition Extends Company’s Managed Prebid Strategy and Client Base LOS ANGELES — Rubicon Project (NYSE:RUBI), the global exchange for advertising, announced the acquisition of RTK.io,...
CCPA Compliance Framework Released for Public Comment; Rubicon Project Acquires RTK.io
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB & IAB...
Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers
When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT...
What Programmatic Can Learn From TV
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice...
The German Programmatic & Martech Industry in 2019: Predictions and Reflections
In the latest of a series of market overviews, ExchangeWire reviews the key trends coherent to the German programmatic and martech industry ahead of ATS...
Walmart-Owned Vudu Wants To Be The Streaming Platform For Families (Who Shop At Its Stores)
Watch a program on Vudu, and you’ll likely only see ads for products you can buy in a Walmart. That’s no accident. The Walmart-owned streaming...
Reconciling Reach And Brand Safety In B2B Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
CNN Tries Digital News Aggregator; The New Rules Of Sports Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reclaiming The News CNN is launching a digital news aggregation service. The news company...
AI Tipped To Revolutionize Marketing Industry As Sector Attracts $2.5Bn Of Investments In 2018
GP Bullhound report reveals $1 billion was invested into AI-related marketing companies in Q2 2019 alone Total sector transaction volume (investments plus M&A) exceeded $3.7bn...
Impact Announces Discovery for Finding, Identifying, and Authenticating Influencers and Other Partners
Impact, a global leader in Partnership Automation, today announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search a wide net of influencers...
