Automated Insights Wants To Personalize Native Advertising
Ever since his company, Automated Insights, announced a partnership with the Associated Press (AP), CEO and founder Robbie Allen says it’s been a bit of...
Category: Data Driven Advertising
RunKeeper Teams Up With Kiip To Launch Ads (Minus the Ads)
Fitness app RunKeeper is trying to monetize for the first time via a partnership with mobile rewards ad network Kiip to embark on a subtle...
Why Agencies & Intermederies Must Evolve With The Shift To Closed Ad Ecosystems And Marketing Automation
Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its...
Marketing Operations and Technology Summit
Wednesday, October 22, 2014 – Friday, October 24, 2014 Via Admonsters
IDG Invests In Premium Video, Programmatic Tech
IDG, the parent company of global business media properties ranging from PCWorld to CIO, is ramping up on talent and technology for its IDG.tv and...
Fraud-day With Forensiq: Detection Requires A ‘Holistic’ Approach
This is the third in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
ATS London: Brand Advertisers Go For Free
In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade body ISBA – the voice of...
Move Over, Cookie. Here Comes The Ad ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Why Place And Context Are Crucial For Understanding Consumer Behavior
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Pursway Connect; TV Still Wins
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Friends Of Friends Pursway unveiled an audience extension platform on Tuesday, dubbed Pursway Connect....
Twitter Beta Tests Promoted Video Ad Format To Attract Brand Dollars
Twitter has made good on its promise to roll out a tool designed to share, upload and measure video effectiveness. The company on Tuesday revealed in a blog post...
ATS London Panel Preview: Click Fraud Detection And Prevention
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view...
M&A Trends; WPP Gets Flexible
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What’s With The M&A? The NY Times explores the recent mergers and acquisitions trend...
Scripps Among Publishers Facing ‘Programmatic Headwinds’
The shift to programmatic isn’t making things easier for Scripps, the media company behind properties like HGTV, The Food Network, and The Travel Channel. Programmatic,...
Addressable TV Will Be A ‘Massive’ Ad Category, If Cable Operators Are Willing
Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will...
How We’re Fixing Frustrating Deal ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
