Conventional Wisdom Vs. Big Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt...
Category: Data Driven Advertising
Why There Is No Unique ‘Programmatic Market’ Model
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North...
AdMonsters Meetup: Advertising Week at The New York Times
Wednesday, October 1, 2014 The Multichannel Endeavor: Balancing Product Innovation and Workflow Efficiencies 7:00 p.m. to 9:30 p.m. Via Admonsters
Live Nation Entertainment’s Programmatic Opener: Custom Audiences
When Live Nation Entertainment appointed Xaxis alum Mike Finnegan as its first ever VP of programmatic and product innovation – a role he assumed Monday...
Not Taking Programmatic In-House Is Short-sighted
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom...
Pinterest Adds Better Measures For Its Future Advertisers
Pinterest has the best data among the social platforms that have yet to embrace ads in a big way. It’s often said the company, like...
Are We Meeting The Privacy Challenge?
Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses can invest in ways to...
Selling Jelly Belly, Programmatically
San Francisco-based agency Nice Advertising services small-to-midsize CPG brands like Jelly Belly, Sunsweet and Crystal Geyser. The independent agency is creating a programmatic buying outfit...
PubChecker’s Certification-Centric Ad Fraud Solution
This is the fourth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
Merkle: “Addressability Is The Future of CRM”
Merkle’s been busy. Since 2011, the privately held CRM and database marketing agency has been on an acquisition roll: Brilig (data exchange); 5th Finger (responsive...
Everyone Has A Monetization Platform For Publishers
Receive The Sell Sider in your inbox twice a week by signing up for the email here, and selecting The Publisher Newsletter. “The Sell Sider”...
Comic: Probabilistic Meets Deterministic
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Instagram’s Brand Tools; Soundcloud’s Foray Into Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instabrand It’s finally happened: Instagram has made generally available a set of tools for...
What Next For Ad Tech’s Big Bang?
Danny Hopwood, Vivaki, head of platform, EMEA, contemplates just how the ad tech sector will develop ahead of his ATS London appearance. When I first...
The Telegraph’s Guarantee; Facebook Bumps Up Ad Frequency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher’s Promise The Telegraph released a letter to its advertisers in an effort to...
