More Trouble For Google; Blaming Ad Tech
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Antitrust Allegations Google’s headaches abroad just intensified. Several rivals of the tech...
Category: Data Driven Advertising
‘Mavens’ Paving The Way As Yahoo Grows Revenue 15%
AdExchanger | A year after Yahoo’s disastrous Q2, the company reported year over year revenue growth of 15%, or $159 million, its best in nearly...
Merkle Announces Deal with Google to Adopt DoubleClick’s Integrated Platform
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading data-driven, technology-enabled performance marketing agency, has reached an agreement with Google to adopt the full suite of DoubleClick’s...
Nabinti Launches LiquidBoss, Helps Anyone Design and Launch an eCommerce Website
sponsored by LiquidBoss LiquidBoss (www.liquidboss.com) is a new product (launched by Nabinti) which allows anyone to create their own ecommerce website quickly, easily, and at...
Display Advertising Doesn’t Have to Feel Like the Wild West
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place...
Programmatic enhances social project; Apontador’s new CEO
This week’s LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO...
SodaStream Bubbles Up Digital, Out-Of-Home Activations
AdExchanger | SodaStream, a manufacturer of home carbonators, is letting some fizz out of its mass media activations to focus on increasing reach and frequency...
The Problem With Attribution
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brightcove Powers the Next Generation of Online Video with the New Video Cloud
Delivers faster time-to-live, mobile publishing, custom analytics, and industry-leading playback to enable broadcasters, marketers, and content owners to capitalize on exponential demand for video content...
LiveRamp’s Travis May On Retail’s Digital Revival In The Age Of Data
AdExchanger | Retailers and brands with physical locations are witnessing “an explosion of touchpoints in the ad and marketing tech landscape,” according to Travis May,...
Pointless Rebate Debate Rages On in Ad Land; Zeta in Mega $125 Million Martech Fund Raise
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate debate continues to rage in...
Google Profit Beats Forecast for the First Time Since 2013
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the...
¿Se Habla Programmatic? A Publisher’s Guide to Learning Programmatic
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon,...
Comic: All Tomorrow’s Retail
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Opera Mediaworks Unveils Opera House, a Global Creative Studio for Brands and Agencies
Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built for...
SITO Mobile Acquires Hipcricket’s Mobile Advertising Business
Transaction to drive immediate and long-term growth potential JERSEY CITY, N.J. – SITO Mobile, Ltd. (OTCQB: SITO), a leading mobile engagement platform provider, announced that...
