How UK Publishers Are Surviving The Shift To Programmatic
It is now only six weeks out from ATS London 2015, and we continue to build to the industry’s biggest programmatic event. In this post...
Category: Data Driven Advertising
Telecom-Focused Mobile Data Startup Zeotap Calls Up $6 Million In Series A
AdExchanger | Carriers are looking for additional sources of cash (see the AOL/Verizon merger), and zeotap, a Berlin-based platform that helps mobile network operators monetize...
BuySellAds Launches Self Serve Direct and Deal Manager Direct; Automated Guaranteed Solutions Enable Premium Publishers to Further Grow Revenue from Quality Content
Self Serve Direct, a white-label, Automated Guaranteed platform, opens up a publisher’s sales funnel and empowers digital sales teams to focus on larger, higher value...
Yahoo To Acquire Social Commerce Powerhouse Polyvore
AdExchanger | First Facebook bought TheFind. Then Twitter grabbed TellApart. Now Yahoo wants a piece of the ecommerce pie. The company revealed late Friday its...
Mobile Creative Takes A Village
AdExchanger | Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative...
Time Inc. Adds Audience Categories As ‘Programmatic Print’ Takes Off
AdExchanger | After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories...
Brightcove Audience Makes Video the New Foundation of Modern Marketing
Oracle Eloqua and Marketo integration captures leads and converts video engagement data into contact tracking, lead scoring, and customer segmentation BOSTON – Brightcove Inc. (NASDAQ: BCOV), the...
Google Gets Publishers to Obtain EU Visitors’ Consent; InMobi Partners Samsung For Display
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend...
Taking Content Beyond Its Awareness Roots
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman,...
Comic: Pooling The Device Data
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Crackle Makes A Deal With GroupM; P&G Continues Simplifying
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 100% Or Bust Sony’s multiplatform video network, Crackle, sealed an upfront deal...
Instagram Mobile Ads to Snap Up $595m Revenue; APAC Brands Must Meet Customers on Mobile
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile...
Rubicon Project Launches Washington, D.C. Office; Announces Key Roles Supporting Political Campaign and Advocacy Advertising
Global Technology Company Poised for Growth in Watershed 2016 Election Cycle LOS ANGELES & WASHINGTON – Rubicon Project (NYSE: RUBI), a global technology company leading...
Adobe Pitches Marketers On A Cross-Device Data Coop, But Privacy Is A Snag
AdExchanger | The competition among cross-device providers is no longer a one, two or even three-horse race, but looks more like a mad steeplechase with...
Twitter Turns In A Respectable Q2, But There’s Still Work To Do
AdExchanger | Twitter finally appears to be catching the worm. Or at least its Q2 isn’t a can of worms à la last quarter’s earnings...
Kantar Continues WPP’s Tech Blitz With BIScience Investment
AdExchanger | WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but...
