RTB Realities Complicate The Future Of Programmatic Direct
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Category: Data Driven Advertising
Why Data-Driven Political Marketing Is Easier For Dems
AdExchanger | All presidential campaigns must contend with factors that tilt the playing field to one party or another, such as electoral districts, state demographics...
New Mail-able Virtual Reality Viewer Takes On Mass Content Delivery
VR Card™ takes on mass virtual reality content delivery with a high quality mail-able viewer. The VR Card™ will help businesses distribute fully customized, immersive...
How Four Publishers Are Messaging Ad-Blocking Users
AdExchanger | Publishers thinking about how to deal with the growing rates of ad-blocking users can start by doing something simple: Just ask them to...
Second-Party Data: Not Second Rate
Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of...
Markup DSP Model Detrimental to China Ad Market
Evolved out of traditional ad networks, most DSPs in China currently operate on a ‘markup model’ that is proving harmful to both advertisers and publishers....
Gameloft Advertising Solutions and AppNexus Announce Global Partnership
– Leading Mobile Game Publisher to Leverage the AppNexus Publisher Supply Side Platform – – Partnership Heralds AppNexus’ Growing Mobile Monetization Business New York and Paris –...
MRC: 2016 Will Be The Year Of Mobile (Viewability)
AdExchanger | With desktop viewability measurement and the invalid traffic detection and filtration situation starting to get under control, the Media Ratings Council is focusing...
To Meet Surging Consumer Expectations, Retailers Must Put Data To Work
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
OneSpot Expands Management Team; Appoints Marketing Technology Sales Veteran Jon Driscoll as Chief Revenue Officer
AUSTIN, Texas – OneSpot, the Content Sequencing® platform, announced it has appointed Jon Driscoll as chief revenue officer. Driscoll joins the company from Spredfast, the...
H&R Block Spends Evenly On Digital And TV Ads, CMO Says
AdExchanger | H&R Block is targeting millennials, TV and your tax dollars. The tax preparation giant is gearing up to air three new 30-second broadcast...
Publicis Eyes Majority Stake in Cheil; DoubleClick Goes Programmatic Guaranteed
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google’s DoubleClick...
Internet Marketing Remains a Safe Bet During Economic Uncertainty
Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth has now been sustained for...
Why It’s So Hard To Determine Success In This Rapidly Evolving Programmatic Landscape
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty,...
Comic: Industry Preview 2016
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Snapchat May Buy Ad Tech; Foursquare Takes $45M In A Down Round
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires Snapchat is suddenly sweet on ad tech, so much so...
