Is There Any Way To Shake The Facebook/Google Duopoly? (Yes And No)
AdExchanger | If you take the headlines at face value, Google and Facebook are killing it – dwarfing all others in terms of revenue and...
Category: Data Driven Advertising
To Rev Up Sales, Auto Industry Must Embrace Customer-State Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Revcontent Hits Impressive Milestone of 200 Billion Content Recommendations Per Month
SARASOTA, Fla. – Revcontent is announcing its most recent achievement of powering 200 billion content recommendations per month. After hitting the milestone of 150 billion...
Krux Opens The Doors On Link, Its First-Party Data Bazaar
AdExchanger | Krux opened its business-to-business data-sharing marketplace, named Link, on Thursday with the goal of building an open exchange for media and marketer first-party...
Super Bowl 50: The (Fair) Price Of Impact
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi,...
Is Google Putting The Kibosh On Samsung Ad Blockers In Play?
AdExchanger | It may not be master over how its software is used, but that isn’t stopping Google from ruling its Play store with an...
Programmatic Ad Platform Admedo Raises $6m with MMC Ventures
MMC leads the Series B round, joining existing investors, including Sussex Place Ventures London: MMC Ventures, the award-winning venture capital fund, has led a Series B...
Surge in Marketing Automation Deals Reflects Marketers’ Business Needs
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals only accounted for 7% of...
New EU-US Safe Harbour Agreement; Admedo Secures USD$6m in Funding
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US;...
LinkedIn Kills Off Bizo Product ‘Lead Accelerator,’ Takes $50M Write-Down
AdExchanger | LinkedIn acquired Bizo in July 2014 with grand visions of making a B2B ad platform. Those visions haven’t panned out. During its Q4...
Neustar’s Marketing Services Continues To Grow Following MarketShare Acquisition
AdExchanger | Neustar’s marketing services revenue grew 23% to $51.1 million YoY in the fourth quarter, and climbed 16% to $170.4 million for the full year 2015....
Adblock Plus Now Available on Samsung Mobile Devices
Newest Android 6 (Marshmallow) Download to Enable Adblock Plus for Samsung’s Mobile Browser Adblock Plus, the #1 most popular browser extension for blocking annoying online...
Agency Skill Sets Most in Demand with Brand Advertisers
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up with this pace; but how...
TD Ameritrade Is Starting To Bank On Mobile
AdExchanger | Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be...
UK Adspend Grows 7% in Q3; Paid Search Growth Down 12%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
SUPER BOWL: Brands Now Questioning How Worthwhile Super Bowl Ads Are – Thanks To Rise In Online Video
Despite 114 million people watching last year, majority watched ads exclusively online and not during half-time Since Oreo’s ‘Dunk In the Dark’ brands see online video as...
