IDG TechNetwork Named Most Innovative Publisher by The Drum
World’s Largest Tech Media Company Recognized for Market-Leading Digital Advertising Solutions NEW YORK – IDG TechNetwork was named Most Innovative Publisher at The Drum’s Digital...
Category: Data Driven Advertising
Jelli’s SpotPlan® Platform Brings New Money to Radio
Jelli announces milestones for its self-service buying platform SpotPlan® at the annual NAB Radio Show as it launches into general release SAN MATEO, CA. –...
Salesforce Acquires Krux; Criteo Buys HookLogic
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo...
The Fall of Walled Gardens: Time for Transparency
How are walled gardens impacting an advertiser’s ability to effectively measure digital advertising activity? They are removing the necessary impartiality required for a fair metric...
Jordan Bitterman Leaves Agency World, Becomes CMO Of Weather Co.
AdExchanger | After many years in leadership roles at media agencies, Jordan Bitterman will move to the brand and media side as chief marketing officer...
Roku Greases The Wheels For Media Companies To Put TV-Style Apps (And Ads) On Its Platform
AdExchanger | At 10 million active accounts strong, Roku is turning to media companies to improve the quality of its streams and ramp up ad...
Cleanly Looks To Clean Up With On-Demand Laundry Service
AdExchanger | This is the seventh installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who make them (and...
VideoAmp Achieves Industry’s Highest Video Viewability Rates for Advertisers with the Market’s First Multi-Dimensional Optimization Feature
VideoAmp Utilizes Integral Ad Science Data to Achieve Guaranteed Viewability Rates of 80% or Better; VideoAmp Debuts Transparent and Granular Viewability Measurement and Optimization SANTA...
The Winning Bid for Advertisers – Why it’s Time to Get Excited about Bid Enrichment
Advertising thrives on tech. It wouldn’t be advertising if there wasn’t a healthy line of new technology entering the market and transforming the way the...
Who Are the Winners & Losers of dmexco 2016?
The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This year was almost certainly bigger...
Jennifer Catto Joins Tremor Video as Chief Marketing Officer
New York – Tremor Video, Inc. (NYSE: TRMR), a provider of software for video ad effectiveness, announced that Jennifer Catto has joined as Chief Marketing...
Carat CEO Doug Ray On The Media Agency’s New Mandate
AdExchanger | Carat has a leg up on holding companies scrambling to integrate siloed teams. As part of Dentsu Aegis Network, the media agency operates...
Luma And JEGI: Ad Tech Companies Shouldn’t Bet On A Chinese Buyout
AdExchanger | Are the Chinese buyers that have been feasting on Western ad tech companies just starting on their appetizers? Eastern buyouts marked the biggest...
There’s No Reason Not To Be Bullish On Ad Tech
AdExchanger | Private ad tech companies are going public, public ad tech companies are coming off the market, private equity is getting acquisitive – and it’s...
Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety
While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on...
Senior Execs Exit Varick Media Amid MDC Media Partners Transition
AdExchanger | MDC Partners’ trading desk Varick Media has witnessed an exodus of numerous senior executives on the road to a new organizational hierarchy, first laid out in...
