TVTY Bolsters Team with Three Key Hires
Gregory Gazagne, Criteo EVP EMEA, joins the TVTY board while Pierre Osdoit and Pauline Boisseau strengthen the marketing and sales departments TVTY, the Moment Marketing...
Category: Data Driven Advertising
Introducing Contently Live, a Content Hub Optimized for Content Marketers
NEW YORK – Contently, the leading content marketing technology solution, launched Contently Live, a customizable content hub developed specifically for marketers. Contently Live was designed...
Less Ad Fraud in UK; SpotX / Vemba Partnership
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud in UK; SpotX and Vemba...
Mobile Overtakes Desktop for the First Time in Latest IAB UK Ad Spend Report
Wednesday (12 October), PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken...
Dominance of native; Mobile in the Morning
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Latest Forrester Wave Marries Marketing Mix Modeling And Multitouch Attribution
AdExchanger | Like the measurement industry it tracks, Forrester’s Cross-Channel Attribution Wave has evolved. Now dubbed the Marketing Measurement and Optimization Solutions Wave, Forrester noted...
LiveRamp Looks To Evolve From Onboarder To Omnichannel Identity Matchmaker
AdExchanger | People-based marketing is the natural evolution of data onboarding, according to LiveRamp, the data onboarder owned by Acxiom. On Wednesday, LiveRamp launched IdentityLink, which...
Two Indie Agencies Part Ways With The 4As
AdExchanger | Aside from some fiery rhetoric in the immediate aftermath of the Association of National Advertisers’ (ANA) transparency report, the overall response of agencies...
Gordon Borrell On Why Facebook Is Killing It In Local Advertising
AdExchanger | Local advertising is undergoing dramatic change. Because this presidential election has relied on earned media instead of TV, revenue for local broadcasters who...
Data Enrichment: The Alchemy of Data Transformation?
Data enrichment can provide substantial value to marketers. But why and how? Writing exclusively for ExchangeWire, Peter Silverwood (pictured below), chief scientific officer, iotec explains that data...
Mo’ Match Rates Mo’ Problems As Cross-Device Vendors Aim For Scale
AdExchanger | Cross-device identity match rates have shot up in recent years, but brands and agencies remain skeptical of the results. “We were consistently disappointed...
Predicta Acquires Melt DSP; YouTube Audience in Brazil Surpasses Pay TV
This week in the LATAM Roundup: Predicta acquires Melt DSP in Brazil. Now renamed Predicta Melt, the company will offer programmatic solutions both for sell side...
Programmatic Mechanics Aims To Build A Different Breed Of Trading Desk
AdExchanger | The ANA’s recent media transparency probe alleged certain opaque practices and pricing models among holding company trading desks that didn’t always align with the best...
Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More
AdExchanger | On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and...
iPerceptions Buys Ad Tech Outfit Datacratic In Bid To Activate Survey Data
AdExchanger | Coming during a week of intense ad tech M&A, you could be forgiven for overlooking iPerceptions’ acquisition of ad tech provider Datacratic for...
Salesforce Preaches The Power Of The Krux
AdExchanger | The Marketing Cloud keynote address at Dreamforce included a phrase never before uttered publicly by a Salesforce exec: “You can’t be a marketing...
