Discrepancies: The Stuff Of Nightmares For Ad Ops
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy,...
Category: Data Driven Advertising
Comic: Spooky
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
AT&T-Time Warner Merger Motivations Explored; Facebook Sets Its Sights On TV Budgets
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing The Merger Is the pending AT&T-Time Warner merger an addressable TV play? The...
McCann Worldgroup Named ‘Agency Network of the Year’ for Third Time at 2016 Golden Drum Awards in Central & Eastern Europe
6 CEE countries contributed to winning the top award of the festival McCann Worldgroup was recognized as “Agency Network of the Year” at the Golden...
Teads Turns Vertical Video into a Mainstream Solution
New Technology Empowers Advertisers to Easily Transform TV Creative into Vertical Video for Smartphones, with a 360 Effect London – Teads, the inventor of outstream...
3D Audio: The Linchpin of VR & the Future of Entertainment
Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable...
Going Undercover to Bust Ad Fraud
There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected...
Mind The Gap Between Buyer Intent And Publisher Inventory
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
Retailers Are Entering The Ad Tech Mix; The AT&T-Time Warner Merger Is Bad For Publishers
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ecommerce As Media Retailers are rushing headlong into ad tech. The fresh acquisitions of...
Rocket Fuel’s Q3 Earnings Hit Turbulence, But Platform Biz Growth Continues
AdExchanger | While Rocket Fuel’s Q3 revenue missed its guidance, CEO Randy Wootton emphasized the company’s continued transition from an ad net into a platform...
eBay Advertising Launches New ‘Mood Marketing’ Tool After Pilot with Laithwaite’s Wine
eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in a...
AT&T To Acquire Time Warner, Becoming Latest Media Giant With Cross-Device Mojo
AdExchanger | By Kelly Liyakasa, Sarah Sluis and Allison Schiff Update: AT&T has reached a deal to acquire Time Warner for $85.4 billion. The move gives the...
AerServ Partners With Unreel.me As Exclusive Connected TV Mediation Platform
Partnership will provide users with access to video monetization tools IRVINE, CA – AerServ, the only mobile-first video mediation platform, announced a partnership with Unreel...
Magna Global Releases Sunny Programmatic Forecast As Ad Tech Exits Adolescence
AdExchanger | Programmatic is growing, and it’s also growing up. That’s the message from the Magna Programmatic Growth Report released Friday. Magna projects global programmatic...
IPG CEO Michael Roth Sees Data Analytics And Transparency As Key Differentiators
AdExchanger | IPG plans to boost investments in data analytics and coordinate its database across all its agencies, CEO Michael Roth said Friday during the...
Johnson & Johnson Adapts A Brick-And-Mortar Legacy To Targeted Digital Campaigns
AdExchanger | Johnson & Johnson saw the writing on the wall when it began marketing in a digital world. The 130-year-old CPG giant was born...
