How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens
AdExchanger | Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,”...
Category: Data Driven Advertising
FTC Relies On Eggheads To Inform Tech Policy – But Whether Consumers Care About Their Privacy Is Still An Open Question
AdExchanger | The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on...
Expect Invalid Traffic, But Don’t Tolerate Methbot
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers
First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. – Pandora (NYSE:P),...
EU Allows Ad-Blocker Tracking; Flashtalking Accredited by MRC
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker tracking approved by EU; Flashtalking receives accreditation; Forensiq...
Providing Context: How Intent Data Leads to Better Marketing
Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything...
Q3 2016 Internet Ad Revenues Hit $17.6 Billion, Climbing 20% Year-Over-Year, According to IAB
Highest Third Quarter Spending on Record NEW YORK – U.S. advertisers invested $17.6 billion in digital advertising in the third quarter of 2016, according to...
Mashable Opens Its Arms To Programmatic
AdExchanger | In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he immediately noticed that...
Instagram Brings Ads – And Measurement – To Stories
AdExchanger | Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with...
Header Bidding Goes Server-Side: 6 Things You Should Know
AdExchanger | Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while...
Ace Metrix Reveals the Most Liked Ads of the Holiday Season
Emotional and purpose-driven messages help ads break through the holiday clutter LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising,...
Transformative Times: Building Brand Experiences with Data & Digital
Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal...
More Consolidation is Coming: Q&A with Chris Allen, MD of North America, Infectious Media
A business model with strong traction in the digital advertising space is that of the Next Generation Agency – a digital agency with proprietary technology that...
AdsWizz CEO On Powering The Programmatic Audio Ecosystem
AdExchanger | AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams...
Ad Targeting Is Failing Users
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Campari Taps Moments And Audio To Raise The Bar On Its Mobile Strategy
AdExchanger | Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity...
