Three Key Ways to Get Creative with Mobile Advertising
The following is a guest contributed post from Taylor Malanik, an Account Manager for GlassView. We’re all subjected to a barrage of mobile ads on...
Category: Asia
Sophos appoints Adel Eid as channel sales director for Asia Pacific and Japan
Will launch and drive Sophos’s synchronised security programme that addresses advanced cyber threats including ransomware. Via DNA
A Zenfone fit for a selfie pro
To selfie or not to selfie, that is the question with Asus’ latest smartphone the Zenfone 4 Selfie Pro. Via DNA
China’s digital video ad spend to overtake TV by 2021: eMarketer
In China, video is the fastest growing ad format within digital, and by 2021, eMarketer expects it will overtake spending on traditional TV, accounting for 13.4...
70% global marketers not fully aware of the implications of GDPR: Report
As the countdown to the implementation of General Data Protection Regulation (GDPR) in European Union comes closer, a new survey of global marketers highlights the...
comScore opens viewability measurement access globally
comScore has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by...
BBDO Indonesia hires new CEO
BBDO Indonesia has appointed Vaishali Sarkar to the role of Chief Executive Officer. Having spent her first 16 years at OgilvyOne India, and the last...
Digital media’s credibility crisis
This week’s edition of The Rundown covers the creeping doubts closing in on digital advertising, Facebook’s blunt approach to brand safety and how publishers love...
How a Premium PMP can combat ad fraud in SEA
There are a host of challenges in the world of digital advertising today, but they are mainly ad fraud, viewability and brand safety. Not only...
Y&R China elevates Annie Boo to national CEO position
Y&R has promoted Annie Boo to Chief Executive Officer Y&R China, across all offices in Shanghai, Beijing and Guangzhou. Ms Boo became the network’s youngest leader...
Singapore Kindness Movement renews KRDS contract as Instagram agency
Singapore Kindness Movement (SKM), a non-profit organisation whose public education programs are aimed at inspiring graciousness one kind act at a time, has renewed its...
Glispa acquires creative tech platform justAd
Glispa Global Group (Glispa), an independent mobile ad tech company, has acquired justAd, a creative tech platform that enables brands and agencies to easily create,...
What is the Key Challenge for Marketers? New CMO Council Study Sheds Light
According to the eye-opening findings of a new report shared with MMW today, sixty-six percent of marketing leaders say that their end consumers were very...
New US$238mil fund for tech companies in Malaysia, strengthens ecosystem
Malaysian tech ecosystem welcomes a new US$238mil fund from Malaysian Debt Ventures. Via DNA
MCMC’s brief block on Steam Store over Fight of Gods
The brief 12-hour ban of the Steam Store in Malaysia by MCMC was over quicker than a Steam Sale. Via DNA
How Refinery29 is growing branded events in Europe
Following its success with branded live events in the U.S., Refinery29 is using them in Europe to drive audience and advertising growth. For makeup brand...
