Snapchat Adds First Official Lead Generation Creative Partner
Ahead of the weekend, Snapchat announced that Jebbit, an innovative mobile experience and declared data platform, is now an official partner. The first official lead...
Category: Asia
Video becomes fastest growing ad format in Q2 2017: Smaato
With rise in consumption of online video content globally, publishers are also doubling down on the format, according Smaato’s latest mobile advertising report. The report...
Pfizer Australia challenges Rheumatoid Arthritis perception in VR campaign
Healthcare company Pfizer Australia is challenging health care professionals to ‘step into the shoes’ of a Rheumatoid Arthritis (RA) sufferer via a new virtual reality...
Essence boosts APAC leadership team
Essence, a data-driven global agency, made two new additions to the agency’s regional leadership team. Stephen Tompkins has been named Head of Media Activation, APAC, and...
GumGum hires Sarah Baskerville as Victorian Sales Director
GumGum, the artificial intelligence company, has appointed Sarah Baskerville as its Victorian Sales Director. “As more Australian organisations are realising the strong brand building potential...
Side effect of the pivot to video: audience shrinkage
Media companies chasing video ad dollars are pivoting to declining pageviews. Publishers like Mic, Fox Sports and Vocativ, which recently laid off editorial staffers in...
The Times of London takes its fashion videos from behind the pay wall
The Times of London has a loyal subscriber base, but for luxury advertisers hungry for video, paywalls are limiting. Since Sept. 17, Style, the Times’...
‘Facebook is the engine’: Overheard at Digiday Moguls
Even when they’re at the beach, publishers obsess over Facebook. Digiday gathered C-level executives in Miami Beach, Florida, at our second Moguls event to discuss...
McKinsey acquires KL-based VLT Labs
Will boost its digital capabilities in Asia where demand is fast growing. Via DNA
Indonesian startup investment hits US$3bil in 2017: Google – AT Kearney
Startup investment grows 68 times over the past five years to reach US$1.4 billion in 2016. Via DNA
Advertising Innovator Pandora Rolls Out Video Plus for All Advertisers
On Tuesday, Pandora turned up the volume once again on its growing array of innovative advertising solutions designed to empower brands and engage audiences. The...
Almost half of smartphone owners in SG tried voice assistants: Study
Singaporeans will soon be using AI-powered voice technology to perform a wide variety of tasks, according to a new study. Speak Easy, a global study...
Mr Future CEO | 7 unforgivable sins you don’t know you’re making!
I failed often, failed bitterly, had my fair share of ups and downs. I had my apprehensions and my faults. I share here the positive...
Kingdom Digital bags digital mandate for Sime Darby Property
Sime Darby Property Berhad has concluded its three-way pitch and selected Kingdom Digital as its agency-of-record for digital creative duties. This appointment was effective from...
The Story Lab hires new President for APAC
The Story Lab, Dentsu Aegis Network’s entertainment content arm, has appointed Donovan Castillo-Mohlman to President of The Story Lab Asia Pacific, effective immediately. He succeeds Shuntaro...
Blockchain, buzzwords and booths: Digiday’s 2017 Dmexco awards
As the sun sets on the digital advertising industry’s favorite trade show Dmexco this year, it’s important to absorb the excited clamor and ad tech...
