5 things to know: YouTube’s ad scandal, Facebook Watch deals and more
This week’s things to know include how brands are responding to YouTube’s latest ad scandal, Facebook’s changing deals for Watch and more. Advertisers react to...
Category: Asia
International Survey: While Black Friday has gone global, Cyber Monday has remained North American
It’s the key takeaway from the official kickoff to the 2017 holiday shopping season. An international survey performed the week preceding Black Friday 2017 examined...
JWT taps Thailand’s Muay Thai fight to combat domestic abuse
J. Walter Thompson Bangkok teamed with Thailand’s Men and Women Progressive Movement Foundation and X Siam Boxing Stadium to raise awareness that the country, sadly,...
Michael Pooley named PPR CEO for ANZ
Michael Pooley has been appointed CEO of PPR for Australia and New Zealand. Formerly Chief Operating Officer for the past three years, Mr Pooley takes...
Libresse Malaysia looks to create brand awareness with new spot
After its groundbreaking campaign ‘Let’s Get Real’, Libresse Malaysia is back again, this time with a new campaign focused on how Libresse CurveFit pantyliners are...
Havas Ortega, CNN Philippines partner on a HIV/AIDS series
Havas Ortega has partnered with CNN Philippines for a new series on HIV/AIDS. As part of this partnership, CNN will use the data and insights...
KPJ Healthcare adopts IBM Watson for Oncology
The AI will use millions of data points to assist clinicians to make decisions on treatment and care of patients. Via DNA
Celcom confident of managing financial impact from 700Mhz spectrum bid
Company chief financial officer Jennifer Wong says they will try to manage with internally-generated funds. Via DNA
Infographic: The Holiday marketing Tactics You Need to Know
It’s the most wonderful time of the year… for marketing. Of course, that’s mostly true for brands that know how to approach the holidays. To...
Stayin’ alive: a new innovation that’s giving us programmatic fever
By Dave Oliveira, COO, TruSignal Data is a lifeline in today’s age of digital disruption. Brands that don’t use data to innovate often struggle to...
Facebook Announces Accelerator Programs For Tech Startups In India
Facebook has announced new investments in India’s digital economy with the introduction of accelerator programs that will help tech startups, developers and students in India...
Eyeota Appoints Peter Hunter As General Manager ANZ
Eyeota continues to gather momentum in Asia Pacific, the company has appointed industry veteran Peter Hunter to lead ANZ as General Manager. Peter brings more...
Selectmedia Appoints Siddarth Correya As Managing Director, APAC
SelectMedia has announced the appointment of Siddarth Correya as Managing Director of the APAC region. Based in Singapore, Correya will oversee operations and strategic expansion...
Univision is making original shows for YouTube
Like most publishers in search of social audiences, Univision has its fingers in many platforms, including Facebook, Instagram and Snapchat. But to reach younger, search-driven...
Consumers In Asia Pacific Leading Global Mcommerce Adoption: Twitter Report
With Black Friday and Cyber Monday kicking off the annual festive shopping season which stretches till Boxing Day, shoppers around the world make the shift from brick-and-mortar...
The state of digital advertising strategies, in 4 charts
Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year. From Procter & Gamble’s crackdown on...
