Exponential rolls out performance-based video advtg solution
Exponential Interactive has released a new video advertising solution that can be held accountable to performance metrics as measured by multi-touch, last-view or other performance...
Category: Asia
Will Facebook and Google really help drive subscriptions?
Google and Facebook are making a big show of demonstrating their interest in helping news publishers. Subscriptions are a good way for them to do...
Ola hires Simon Smith as MD for Australia
Ola is strengthening its presence in Australia with the appointment of Simon Smith as Managing Director. Simon will head and develop the leadership team and...
Seven West Media turbo-charges programmatic capabilities across long-form video
Seven West Media (ASX: SWM) has made an integration of its Lotame Data Management Platform (DMP) and its Telaria Supply Side Platform (SSP). By integrating the...
Publicis.Sapient boosts digital business transformation offering
Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has made two key executive appointments from global retail and technology giants Tesco and Amazon, as it...
Video tech firm Shootsta expands to Hong Kong
Australian video tech company, Shootsta has announced the expansion of its operations into Hong Kong, following the appointment of Martin Liu, Business Development Manager, North...
SHIFT Business Tech Seminar: Demystifying big data analytics
The Centre of Applied Data Science says that data analytics isn’t rocket science and that any SME can apply analytics to data it already has....
TM revises 2018 KPIs, introduces new broadband plans
Stiffer competition, higher costs and tighter regulations push the telco to take up strategic initiatives to overcome business challenges. Via DNA
More than 50% APAC consumers ditch online shopping carts
APAC consumers have the highest tendency to abandon virtual shopping carts, according to the SAP Consumer Propensity Study, with more than half (51 per cent)...
Short is sweet: The effectiveness of 6-second ads
The post Short is sweet: The effectiveness of 6-second ads appeared first on Digiday. Via DigiDay
Circles.Life works with Adobe to give power back to customers
Circles.Life, the region’s digital telecommunications company (telco), has partnered with Adobe to deepen their customer insight and enable better customer experiences. The partnership will see...
Outbrain’s Sandeep Balani on why the India market matters
Founded in 2006 to help audiences discover content they can trust to be interesting, relevant and timely, Outbrain’s first publisher partners included titles like Daily...
SoundLogic appoints PointNine Lintas as full service agency
Global audio and electronics brand SoundLogic has given the full service agency mandate to PointNine Lintas for the Indian market, as it prepares to launch...
#sowhoknew: The World’s smallest computer is 1000th the size of a grain of rice
The most micro of all microchips has been developed by the University of Michigan which has bested the mighty IBM in creating the World’s smallest...
IPG Mediabrands appoints UM APAC President
UM, the strategic media agency within IPG Mediabrands, has appointed Kasper Aakerlund to the newly created role of UM President, APAC. Mr Aakerlund first joined IPG...
Lotame names Jason Downie as Chief Strategy Officer
Lotame, the independent data management platform (DMP), has promoted Jason Downie to Chief Strategy Officer. Previously SVP and General Manager, Data Solutions, Mr Downie will lead...
