The post Defining digital creativity: The opportunities, challenges and creative excellence in online advertising appeared first on Digiday. Via DigiDay
According to workplace etiquette experts there are four common phrases that we use in emails that can be detrimental to your reputation… are you committing these...
Havas Group has appointed Arun Saha as Director of Marketing & Communications Asia Pacific, effective immediately. In this role, she will report to Mike Amour,...
Merkle, the data-driven performance marketing agency and part of Dentsu Aegis Network, has launched the Merkle Innovation Cloud (MIC) 2.0 in Southeast Asia, to help brands...
Outbrain made several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments...
Digital marketing has reached a tipping point where the over-exposure of ads is having a negative impact on getting a user’s attention. By appealing to...
German sportswear manufacturer PUMA China has appointed Y&R as its creative agency of record for its fast-growing business in China. Y&R China won the business...
FCB’s Kuala Lumpur office has been named Clorox’s social media agency for both Malaysia and Singapore, following a competitive review. This regional partnership will serve...
Text100, a global marketing communications consultancy, has promoted Mabel Chiang to the role of Managing Consultant for Singapore, effective 1st August 2018. Ms Chiang, who joined...
Facebook has shifted gears with brand advertisers. After years of trying to sell them on the news feed, it’s changing the pitch to Instagram. Brand...
The animation and creative industry gathered at MDEC’s annual conference to be inspired and celebrate the achievement of Malaysian creative industry Via DNA
Online advertising is dealing with its fair share of challenges: fraud, viewability concerns, user experience problems, measurement issues, the rise of ad-blocking. The list continues....
Samsonite Singapore, in partnership with DDB, has launched a new campaign that puts a fun yet stylish spin on the new evolutionary luggage line EVOA....
AnyMind Group, an AI solutions provider across the advertising, marketing and human resource industries, has acquired Acqua Media, a Hong Kong-based publisher trading desk, with a presence...
Dentsu Aegis Network Malaysia has appointed Jeffrey Ong as the Vice President of Dentsu Sports Asia (DSA) to head the agency’s sports marketing business in Malaysia....
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