Publicis Groupe Singapore has launched Publicis Digital Lab to expand the agency’s digital business transformation capability. The fully-integrated digital lab combines machine learning, deep learning and...
PubMatic, the publisher-focused sell-side platform for an open digital media future, has partnered with Australian creative ad technology firm Bonzai to provide advertisers with rich...
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement is relevant to the consumer...
Brands which invest in experience transformation across people, processes and technology, achieve superior business performance, according to a new study by Adobe. The study found that...
OMD has strengthened its leadership team in China, having promoted Kevin Mann to General Manager of the network’s Guangzhou office, while Samantha Jahnke (pictured) has...
Earlier this month, Hong Kong residents learned about KAYAK, the all-in-one travel search engine that empowers users to search and compare hotels, as well as...
Global performance marketing agency Merkle, part of Dentsu Aegis Network (DAN), has acquired Amicus Digital, Australia’s independent specialist in Salesforce Marketing Cloud. Amicus Digital’s team...
SMEs can obtain collateral-free loans of up to RM1 million through the SJPP-UOB BizMoney financial solution. Via DNA
Aims to guide online shoppers through the multiple year-end sales. Via DNA
The post Performance marketing: Putting the brand budget to work appeared first on Digiday. Via DigiDay
About 62 per cent of smartphone owners used voice activated technology in the last six months, with India (82 per cent) and China (77 per cent)...
Wunderman, the global digital agency and a WPP company, has named former Accenture Digital Executive, Shannon Dix, as CEO of Wunderman Singapore. Mr Dix will...
After competitive pitches, Pulse Communications has been appointed as the brand marketing agency of record for newly-launched Halo Top, the low-calorie frozen dessert brand with...
Activision Publishing Inc. – the Santa Monica- based video games developer and distributor behind the Call of Duty, Destiny, Spyro and Crash franchises – has...
With the logistics company’s services, Carousell users can now opt to meet up for transactions at locations pre-vetted for safety. Via DNA
YouTube Kid’s ChuChu TV and Iconix’s founders share their Kre8tif journeys to educate and build character. Via DNA
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