China: Using Social Scoring to Assess KOL Effectiveness
A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand’s social value or influence. But each...
Category: Asia
Yahoo Opens Online Outlet Stores in Hong Kong
The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Source: ClickZ Asia
The Retargeting Blues
Wunderman’s Barry Kessel and Ed Fullman, former CEO Reunify offer their takes on how to improve ad retargeting. Via digiday,com
Chitika Data Directs Mobile Marketers to Tablets
Online advertising network Chitika has just released its latest Chitika Insights usage share data report for tablets. The report, which covers the March 2013 period,...
Passbook Proves a Winner in European Restaurant Marketing
Apple’s Passbook is fast-becoming a marketing cornerstone for European restaurateurs. According to details presented in a new case study, UK restaurant chain Harvester capitalized on...
Dove’s ‘Real Beauty Sketches’ Gets Parody Treatment
It’s a safe bet your campaign has broken through when it gets a very funny parody. Via digiday,com
Great Expectations: The Story of Mobile Coupons?
As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of...
Verizon Reports Strong Smartphone Sales
This morning, Verizon reported earnings for the first fiscal quarter of 2013, indicating that income spiked 15.8% to $1.95 billion in the three-month period ending...
eBay Sees Big Boost in Mobile App Users in Q1
On Thursday morning, global commerce platform and payments giant eBay reported revenue for the first quarter ended March 31, 2013. All told, revenue spiked 14%...
Twitter looks for ‘signals of intent’
Global – Following the footsteps of Facebook, Google and Instagram, Twitter’s ad system does some surveillance of its own. Source: Marketing Interactive
When Agency Execs Cross Over
Going over to the other side means more stability, but it also means less variety. Via digiday,com
How to Make Search-Friendly Mobile Websites
An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Source: ClickZ Asia
Spotify Inks Major Launch Advertisers As It Expands Into Asia
The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Source: ClickZ...
Analytic Partners joins Shopper Marketing 2013
Singapore – Analytic Partners will sponsor Marketing Magazine’s Shopper Marketing 2013 conference. Source: Marketing Interactive
MAS publicises new coins
Singapore – The Monetary Authority has been running an online as well as public relations-led campaign for its new range of national coins. Source: Marketing...
adidas consolidates social media duties
Regional – adidas has awarded independent creative network iris Worldwide its social media duties for Southeast Asia. Source: Marketing Interactive
