China’s E-Tail Landscape: What’s the Recipe for Success?
McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Source: ClickZ Asia
Category: Asia
The Story Lab’s Strategy for Good Content
The Story Lab’s Angela Courtin explains how brands should create and amplify content. Via digiday,com
Viacom Accused of Allegedly Spamming Mobile Users
According to published reports Tuesday, Viacom may be threatened with a potential class-action lawsuit stemming from claims that the global mass media company sent unwanted...
Top 3 Barriers to Adoption in Mobile Payments
In late December, we began witnessing an anticipated daily barrage of “lists” featuring 2013 predictions regarding mobile industry developments that would supposedly transpire inside the...
Moving Beyond Conversions in Digital Measurement
Consider this approach to tie your digital data to sales. Source: ClickZ Asia
SoLoMoCo in Asia: Just Another Buzzword?
Arthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Source: ClickZ Asia
Publisher Meets Production House
HomeMade Modern is integrating brands with its popular instructional content. Via digiday,com
The Collaborative Economy: How It’s Changing the Way People Consume Brands
And how brands can tap into this culture of sharing. Source: ClickZ Asia
Digital Media’s Fail of the Week
Our new feature “Fail of the Week” showcases the lame, ridiculous things that happen each week. Tell us which one you think is the worst....
Digiday’s Best of The Week
Pitchfork’s content bet, PR stereotypes, and out-of-home programmatic ads were among the top stories on Digiday this week. Via digiday,com
Breaking: Yahoo Making a Bid for Hulu
It doesn’t look like Yahoo is putting the breaks on its recent appetite for big acquisitions. In fact, published reports Friday indicate that Yahoo –...
Judge Suggests DOJ Has a Strong Case Against Apple
Judge Denise Cote hinted Thursday that the U.S Department of Justice may have the evidence it needs to prove that Apple was involved in an...
Behind Twitter’s Savvy Embrace of TV
The social platform has become a favorite of agencies and media companies by catering to their needs. Via digiday,com
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Source: ClickZ Asia
Marketers Beware: Facebook Losing Steam with Teens
Have America’s teenagers begun losing interest in Facebook? A new report says the answer is in the affirmative, and marketers may want to take note....
Infographic: Smartphones Decoded
On Thursday, LogicBuy posted a must-read report on smartphones and the often-touted specs that should actually carry very little weight with consumers in the market...
