Swiffer Swiftly Apologizes for Bad Ad
Swiffer made a seriously bad judgement call with its use of iconic feminist image in mop ad, but the brand is apologizing and cleaning up...
Category: Asia
Samsung’s Galaxy S4 Tops iPhone 5 Sales at Verizon, Sprint, T-Mobile
The recently launched new flagship Samsung smartphone, the Galaxy S4, is performing very well against Apple’s current generation iPhone 5. The Galaxy S4 is now...
Tencent Launches Tango DSP
China’s largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Source: ClickZ...
Will Twitter Cards Revolutionize Lead Gen?
Twitter’s new lead generation cards are a boon for advertisers, but questions about their actual usefulness to advertisers remain. Via digiday,com
Debunking Mobile Wallet
Let’s talk about how Apple Passbook relates to today’s world and what’s in it for you. Source: ClickZ Asia
MMW Exclusive: Mobile Expert Shares WWDC, Tech Predictions
On Tuesday, mobile expert Krishna Subramanian connected with MMW to discuss expectations and predictions for the upcoming Apple Worldwide Developer Conference, which is scheduled to...
Mobile Advertising About to Get an Earful from Apple
As speculation mounts that Apple will unveil its rumored “iRadio” streaming music platform at WWDC next week, Apple is reportedly redirecting its advertising strategy to...
How Different Image Characteristics Drive Pinterest Engagement
Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest. Via digiday,com
Testing, Testing,1-2-3-4-5?
Consider these five steps to help you start testing. Source: ClickZ Asia
SMS Marketing Comes of Age at mobileStorm
For more than a decade, mobileStorm has been an industry-leading provider of email, mobile, and social communication tools and technologies for a host of diverse...
Here’s What’s Happening in Mobile Marketing
In case you missed it, here are some of the top stories in mobile marketing we’ve been following this week. MMA Announces Agenda for July...
Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Source: ClickZ Asia
Google Inks ‘Sweet’ Mobile Marketing Deal with Mondelez International
Today in Deerfield, Illinois, Mondelez International – a globally recognized maker of chocolate, biscuits, gum and candy – announced that it has inked a worldwide...
Tumblr Rolls Out Sponsored Posts
Tumblr introduced its native ad unit. Will brands and agencies be sold? Via digiday,com
Mobile Devices ‘Killing’ Your Local Newspaper Photographer
The Chicago Sun-Times, one of the nation’s largest and most respected newspapers, has almost entirely eliminated its employed photography staff. Is the newspaper cutting out...
