At ServiceRocket, ‘our support guys are our gladiators’
Global support and training company ServiceRocket’s biggest operations is now in Malaysia, and founder/ CEO Rob Castaneda believes it has hardly scratched the surface as...
Category: Asia
Language Localization Drives Higher Mobile Ad Engagement
The following is a guest contributed post from Jud Bowman, Founder and CEO of Appia. Language localization is a key performance differentiator for mobile marketers...
‘I don’t think I even knew how to spell entrepreneur': ServiceRocket CEO
Don’t worry if you haven’t really heard of him: Rob Castaneda of Sydney-founded ServiceRocket still isn’t sure he’s quite got the hang of this whole...
Reducing IT fire fighting and improving business agility
Too much time spent fighting fires of maintenance and support and not enough time solving the underlying issues Via DNA
Taco Bell continues to bash McDonald’s in a new spot
If you were hoping for a détente in the Breakfast Wars, this will come as bad news. Following its real “Ronald McDonald” ads in March,...
GrabTaxi raises Series A for undisclosed amount
GrabTaxi (MyTeksi in Malaysia) lands a substantial Series A round, reported to be in the region of US$10 million, with existing investor Singapore venture capital...
Mother of all entrepreneur festivals at MaGIC’s launch
Various activities designed to inspire, educate, promote Via DNA
What are the factors critical to a brand’s success?
What should brands worry about when they are dealing with consumers in a digitised world? When online shopping is an opportunity, when the number of...
SCA Hygiene continues relation with OMD in Australia
SCA Hygiene has retained OMD for its AUD 12 million Australasia account following a local competitive pitch in Australia. This marks 14 years of partnership...
Pursuing digital-mobile integration, Shakey’s signs on Mobext
Shakey’s, a pizza chain, has appointed Mobext as its digital agency of record in the Philippines, following a review of its communications strategy for the...
VML Qais named digital AOR for adidas Indonesia
adidas Indonesia has appointed VML Qais as its digital agency of record. VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating...
Twitter Exec: Seize the Moment with Digital Marketing
Adam Bain, the CFO of Twitter, recently said that marketing is “all about owning the moment.” While Bain was discussing the viability of Twitter as...
Better times ahead for Astro, say analysts
Analysts expect better times ahead for Astro Malaysia Holdings Bhd, despite the rising content costs being experienced by the satellite TV operator. Via DNA
Digerati50: Building confidence in the enterprise space
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Have you revisited your digital strategy yet?
When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an...
Why training & skill development define a business’ future
The power and reach of the digital space in today’s world is growing at a tremendous rate with many brands realising the importance of adopting...
