Building a Brand with Vine And Instagram
Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials. With the increasing popularity of...
Category: Asia
There’s a push to make photoshopped models in ads illegal
In 2011, British member of parliament Jo Swinson ordered Lancôme to take down London billboard ads featuring Photoshopped images of famous women — Julia Roberts...
MaGIC CEO: I’m not about fluff or hype
In her third day on the job, MaGIC’s CEO Cheryl Yeoh meets entrepreneurs and the media, including DNA founder Karamjit Singh who had a quick...
Google's AdWords platform in Bahasa aimed at Malaysian SMEs
Google Malaysia has officially launched the Bahasa Malaysia (BM) or Malay version of its AdWords advertising platform in Malaysia, a move the search giant claimed...
Why analytics & paid search teams should work closer
Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for...
Johnnie Walker awards digital duties to VML IM2.0 in China
After two rounds of intensive pitching, VML IM2.0 Shanghai has won the Johnnie Walker account, responsible for all its interactive marketing efforts. Diageo’s Scotch whisky...
Data pick of the day: 34% users search products to buy through mobile
At a global level, 74 per cent of internet users say that they use the internet to search for products or services they want to...
Land Transport Authority SG appoints Dentsu for new campaign
Land Transport Authority of Singapore, the government body responsible for managing land transport infrastructure in the nation, is all set to launch a public education...
Cyberjaya to become global tech hub
Cyberview managing director Faris Yahaya talks to DNA founder Karamjit Singh about the new direction the property developer is taking and how this will make...
SEA ‘GenMobile’ less attached to devices, more attracted to flexi-work
A survey of the new breed of employees dubbed #GenMobile found that the majority have a tendency of working non-traditional work-hours and in flexible workplaces,...
Landing Pages Still Playing a Vital Role In Online Marketing
Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues...
Nissan to startups: Work for the money
So many startups have started down the same path toward success that they’ve hewn their own clichéd American success story: Work in a garage, shared...
Low revenue not a sign of ICON failure: MDeC
The ICON programme, now in its third iteration, was first launched in 2009. To date, the three ICON programmes have cumulatively generated over RM440,000 in...
Social intelligence: Malaysian SMEs ahead of Asean curve
SMEs in Malaysia are more apt to think their companies are ‘Socially-Intelligent Organisations’ than their Asean peers, according to a survey by Kelly Services, the...
Why do journalists hate new journalism startups?
A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden...
Week in Review: A home run missed by GrabTaxi
Karamjit Singh still can’t shake off his disappointment that GrabTaxi did not reveal its Series A amount. Is he making a mountain out of a...
