8 bn will watch FIFA World Cup: An insight into global audiences
IPG Mediabrands’ sports analysis division, Futures Sports & Entertainment has put together a summary of FIFA World Cup 2014 global TV audience predictions. An econometric...
Category: Asia
The emotional push for Unilever’s Comfort
Taking a cause or a human relationship that connects has been big with Unilever brands. The idea can be seen once again in a new...
First Philippine Holdings articulates identity to shareholders
First Philippine Holdings Corporation (FPH) has embarked on a corporate campaign that defines the holding company to its various stakeholders – local and foreign investors,...
MediaQuark, Ambient Digital partner to deliver APAC audience targeting
MediaQuark and Ambient Digital Group, both headquartered in Singapore, are partnering to deliver data driven online advertising products in Southeast Asia. The online advertising companies...
Week in Review: Doesn’t matter where the money comes from
Nazrin Hassan frets over trend of startups raising money overseas Via DNA
GrabTaxi launches beta trial in Jakarta
GrabTaxi continued its regional expansion with the launch of its beta trial in Jakarta, making Indonesia its sixth market after Malaysia, the Philippines, Thailand, Singapore...
Facebook explains its decreased organic reach
After weathering months of criticism at the hands of brands and their agencies, Facebook finally replied on Thursday to the stream of complaints about decreased...
For Google, Remaining ‘Device Agnostic’ is The Key to Mobile Dominance
What exactly constitutes a “mobile device”? It’s a debate that’s been going on for quite some time and revolves around whether the term includes smartphones,...
MDeC CEO Badlisham quits to take over beleaguered MAHB (Updated)
MDeC chief executive officer Badlisham Ghazali has resigned and will be taking over as managing director of Malaysia Airports Holdings Bhd (MAHB), which has been...
For Puncak Semangat, success lies beyond TV
Puncak Semangat offers a view into how it hopes to make money from Digital TV, Karamjit Singh reports. Via DNA
Infographic: What do advertisers think of media auditors?
The WFA (World Federation of Advertisers) is taking a closer look at what some of the world’s largest advertisers think of auditors and the challenges...
Five APAC entries gear up to compete for Innovations Lions
As the countdown to Cannes Lions International Festival of Creativity begins, the festival has announced the first list of contenders who have the chance to...
After nicknames, Coca-Cola experiments with ‘musicons’ in China
Coca-Cola has launched its latest summer campaign in China using a new ‘Lyric bottle’. Isobar, the agency behind the project, was tasked with the job,...
Data pick of the day: 70% online Baby Boomers have FB account
Amongst the three age groups – Baby Boomers (now the senior citizen consumer base), Gen X and Millennials (born after 1982) – Facebook is still...
QEOS aims to be billion-dollar company and IoT leader
Dr Walter Gabriel and his chairman Dr Raymond Chin of Quantum Electro Opto Systems Sdn Bhd (QEOS) are aiming to be world leaders in the IoT...
Global 4G/LTE divide will be wide in 2019: Ericsson Mobility Report
The number of active cellular Machine-to-Machine (M2M) devices will increase three to four times by 2019, from 200 million at the end of 2013, according...
