How Build.com increased their customer conversion rates
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Category: Asia
Star Entertainment Group hands communications account to WPP AUNZ
Following a competitive pitch, WPP AUNZ has been appointed to partner with The Star Entertainment Group’s public relations function, reporting to George Hughes, Chief Marketing...
Mastercard’s Raja Rajamannar named WFA President
WFA has elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with...
TM, JKR ink MoU to work towards enhancing public services with IoT
Telekim Malaysia vie its TM ONE business unit inks a MoU with Malaysia’s Works Department or JKR to embed IoT solutions into the latter’s projects. ...
Maxis’ flagship community programme eKelas impacts over 9,000 rural students
Maxis’ after-school digital learning initiative for rural students from Primary 6 to Form 5, brings learning enrichment in a fun and vibrant way. Via DNA
Satya Nadella advises a ‘no-regret’ system for growth
A sense of purpose in mission and culture –– for Microsoft, this philosophy serves as a source of inspiration to get strategy and product right....
Adobe Summit diary day 2: Purpose, creativity, technology
Creative and creativity are perhaps the most used words for any advertising or marketing forum but it is interesting to note how the meaning of...
Cheatsheet: Tracking Casper’s path to a potential IPO
On Wednesday, Reuters reported that Casper is looking to hire underwriters for an upcoming IPO, sparking fresh speculation on the rumor that Casper would be...
Commerce added, Adobe’s experience journey continues in 2019
The Adobe Summit 2019, which not only details the company’s playbook for the year ahead but also broad trends that it foresees impacting the industry,...
Adobe Summit diary: Day one of busy-ness
By its own admission, Adobe Summit 2019 is the largest Summit till date. Adobe Summit, the company’s annual event in Las Vegas kicked off on...
Isobar Taiwan hires new Chief Strategy Officer
Isobar Taiwan has appointed Oliver Tsai as Chief Strategy Officer responsible for creating integrated digital marketing strategies that will deliver experience-led transformation for clients. He...
OTT company Switch Media enters APAC
Video technology platform Switch Media has appointed an experienced executive in business development for leading OTT content providers to support its business expansion plans in...
Good social media responsibility starts with you
How many of us have the courage to step up online, and say “this is bad, we shouldn’t do this”? Via DNA
MyIX calls for better regulatory framework to lure global players
Malaysia needs to level up as a viable option for international content providers to operate from when covering Asean and Asia Pacific. Via DNA
Pinterest’s IPO filing, annotated
Pinterest filed paperwork for an initial public offering on March 22. The company will trade on the New York Stock Exchange with the ticker “PINS.”...
Old Navy, Sephora and MLB are among this year’s Content Marketing Awards finalists
“Experiential” is the common thread between this year’s Digiday Content Marketing Awards finalists. “It’s clear that any chance a brand has to include interactivity in...
