l&S BBDO & BBDO J WEST appoint new Presidents
I&S BBDO Inc. has made two important personnel changes, effective immediately. I&S BBDO has appointed Yoshihiro Nagai as President, following his 9-month stint as Managing...
Category: Asia
Eight Inc. names Andrew Au as APAC Executive Director
Eight Inc. boosts its senior team with the appointment of Andrew Au as Executive Director for the Asia Pacific region. Reporting to Tim Kobe, Founder...
VR hype has been replaced by AR hype among publishers
Three years ago, The Guardian was convinced that virtual reality was about to enter the mainstream. In Oct. 2016, the British news publisher announced that...
Accelerate now into IR4.0 or risk falling behind
Important to make headway quickly and efficiently into the new frontier, lest our country fade in relevance. Via DNA
MYEG invests in China-based Jingle Magic
Investing US$1.49 million in the VR/AR and AI educational systems developer. Via DNA
Digiday Research: Publisher execs say Apple News+ taking subscriber ties as risky as bad revenue split
Apple News+ is the latest platform testing ground for publishers, but it poses serious dilemmas for companies deciding whether to participate or not. In a...
Ad tech needs to shift towards a managed service model
Digital ad spend in APAC is also expected to reach 48 per cent by 2020. However, marketers are still struggling with digital transparency and effectiveness....
Duracell picks Wunderman Thompson as Global Creative Partner
Duracell has awarded Wunderman Thompson all global creative business, with the exception of the North American region. After a four-month multi agency competitive pitch with...
DoubleVerify expands mobile app brand safety protection
DoubleVerify (“DV”), the independent provider of marketing measurement software and analytics, has launched its expanded mobile app brand safety solution – augmenting quality coverage within...
All attention is not equal: What constitutes a view?
As programmatic buyers move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, there has been...
Gobi Partners appoints former Mavcap CEO as managing director for Asean
Jamaludin Bujang helped Mavcap create, manage, and participate in nine funds with a combined size of up to US$8490 million since 2014. Via DNA
Gobi Partners, Fatima Ventures launch US$20mil fund for Pakistani startups
Fund will focus on Seed and Series A investments in technology enabled businesses. Via DNA
Rajan Anandan quits Google, to join Sequoia
After a stint of eight years at Google, Rajan Anandan, Vice President for Google South East Asia and India, has moved on from the search...
Dispelling the misconceptions of mobile marketing
The advertising market in APAC is booming, with total ad spend in the region expected to grow over 10 per cent to exceed $210 billion...
Initiative Guangzhou names new GM
Initiative, the culturally-driven media agency within IPG Mediabrands, has appointed Caleb Watson to General Manager Initiative Guangzhou. With a media career spanning 25 years industry...
WFA Global Marketer Week 2020 goes to Singapore
WFA has announced that the next Global Marketer Week will take place in Singapore from 31st March to 3rd April 2020, with the support of...
