Facebook changes the way it charges brands for ads
In a significant move for brands and advertisers, Facebook has changed the way it measures cost per click (CPC). Now the definition of CPC only...
Category: Asia
China, India lead mobile shopping globally
Supporting the mobile boom in India, shopping through mobile devices expected to rise in 2015; consumers in China and India lead the way, according to...
Mobile leads the way for FB traffic in Hong Kong
About 83 per cent of all content posted by Hong Kongers on Facebook during summer last year was via their smartphone, according to a global...
Malaysian Govt spyware use unconstitutional, call for action
The news that the Malaysian Government uses spyware developed by a Milan-based company called Hacking Team has got an Internet rights organisation calling for an...
WayWearable blends IoT and skincare analytics in hardware push
Combining skincare and wearable tech, South Korea’s WayWearable is chasing a US$490bil market but is all too cognisant of the unique set of challenges a...
The Reddit Revolt of 2015, explained for normals
Reddit, the collector of Internet ephemera and petri dish of memes, is in full meltdown mode. The self-proclaimed homepage of the Internet devolved into chaos in...
Capital Match looks to play matchmaker for SMEs seeking loans
P2P lending platform Capital Match, founded by ex-Rocket Internet executive Pawal Kuznicki and former investment banker Kevin Lim, is looking to play matchmaker to Singapore...
Fluke Network eyes double-digit growth in Asia
Fluke Networks, which specialises in network performance monitoring and diagnostics solutions, expects its business in Asia to grow by double-digit percentages, fuelled by the growing...
#sowhoknew: What do Postcards and iPods have in common?
“So explain again, what is a postcard?” I must admit I hadn’t been expecting that question at a recent conference. Both myself (a Boomer) and...
Why innovation is a must for brands, agencies & startups
Innovation is a must to thrive in today’s world of business for organisations of all sizes. On one hand, large companies face unprecedented demand for...
Big data software to grow by 50%: Ovum
The big data software market will grow nearly six fold by 2019, according to a report by Ovum. The report highlights that while big data...
Media tablets sales volume in Vietnam up by 34%
The penetration of media tablets has deepened in Vietnam as more entry level models are introduced to provide affordable options to consumers in this emerging...
DNA Test: Apple Music – complete, but unnecessarily complex
Perhaps only Apple is able to pull off such a broad-ranging end-to-end platform that attempts to offer something for everyone, but all that comes at...
Week in Review: Who killed Jaring … and why?
The ISP which introduced the Internet to Malaysia in the mid-1990s has been declared insolvent and is on the verge of being broken up. Its...
Differentiate instead of engaging in price wars: Ericsson to operators
Malaysian mobile operators have a golden opportunity to differentiate themselves from the competition, but only if they can capitalise on new business strategies and avoid...
KISS Me, Say Mobile Phone Video Watchers: Short and Sweet Works Wonders
When launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid” caution we’ve come to associate...
