BBDO Indonesia hires new CEO
BBDO Indonesia has appointed Vaishali Sarkar to the role of Chief Executive Officer. Having spent her first 16 years at OgilvyOne India, and the last...
Category: APAC
How a Premium PMP can combat ad fraud in SEA
There are a host of challenges in the world of digital advertising today, but they are mainly ad fraud, viewability and brand safety. Not only...
Y&R China elevates Annie Boo to national CEO position
Y&R has promoted Annie Boo to Chief Executive Officer Y&R China, across all offices in Shanghai, Beijing and Guangzhou. Ms Boo became the network’s youngest leader...
Singapore Kindness Movement renews KRDS contract as Instagram agency
Singapore Kindness Movement (SKM), a non-profit organisation whose public education programs are aimed at inspiring graciousness one kind act at a time, has renewed its...
Glispa acquires creative tech platform justAd
Glispa Global Group (Glispa), an independent mobile ad tech company, has acquired justAd, a creative tech platform that enables brands and agencies to easily create,...
What is the Key Challenge for Marketers? New CMO Council Study Sheds Light
According to the eye-opening findings of a new report shared with MMW today, sixty-six percent of marketing leaders say that their end consumers were very...
New US$238mil fund for tech companies in Malaysia, strengthens ecosystem
Malaysian tech ecosystem welcomes a new US$238mil fund from Malaysian Debt Ventures. Via DNA
MCMC’s brief block on Steam Store over Fight of Gods
The brief 12-hour ban of the Steam Store in Malaysia by MCMC was over quicker than a Steam Sale. Via DNA
mPulse Mobile Offers Support at No Charge to Healthcare Providers, Patients in the Wake of Hurricanes Harvey and Irma
In the aftermath of Harvey and in anticipation of Irma, there are many ways technology and mobile solutions across the digital health landscape can lend...
SpotX launches new header bidding suite for video
Video ad serving platform SpotX has announced a new header bidding suite built specifically for video, featuring a server-side wrapper and an advancement of the...
Gamma forges strategic partnership with Viber
Gamma has announced a strategic partnership with Viber that will provide high quality, optimised and interactive ads to brands, agencies and media buyers in Asia....
Ronald Sun and Mike Zeng promoted as joint CEOs at Mccann Worldgroup China
McCann Worldgroup Greater China has announced the promotion of two executives to the position of joint CEOs, uniting the creative, strategy and digital leadership expertise...
Dentsu rolls out first all-mom marketing solutions network
Dentsu has launched MamaLab, Asia-Pacific’s first specialist marketing solutions network that focuses solely on mothers. Conceived first in Tokyo as a strategic support unit in...
MMW Exclusive Q&A with Blaine Graboyes of Game Co.
Recently, MMW caught up with Blaine Graboyes, CEO of Game Co, at the Casino Marketing and Technology Conference. Here’s our exclusive chat. MMW: Tell us...
Maxus becomes Essence in Korea as part Of GroupM’s reorganization
Essence, a data-driven global agency has announced that the team members and clients of its sister agency, Maxus, will join Essence in Korea. This is...
MEC and Maxus merger to be named Wavemaker
The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘Wavemaker’. Making waves...
