Pfizer Australia challenges Rheumatoid Arthritis perception in VR campaign
Healthcare company Pfizer Australia is challenging health care professionals to ‘step into the shoes’ of a Rheumatoid Arthritis (RA) sufferer via a new virtual reality...
Category: APAC
Essence boosts APAC leadership team
Essence, a data-driven global agency, made two new additions to the agency’s regional leadership team. Stephen Tompkins has been named Head of Media Activation, APAC, and...
GumGum hires Sarah Baskerville as Victorian Sales Director
GumGum, the artificial intelligence company, has appointed Sarah Baskerville as its Victorian Sales Director. “As more Australian organisations are realising the strong brand building potential...
McKinsey acquires KL-based VLT Labs
Will boost its digital capabilities in Asia where demand is fast growing. Via DNA
Indonesian startup investment hits US$3bil in 2017: Google – AT Kearney
Startup investment grows 68 times over the past five years to reach US$1.4 billion in 2016. Via DNA
Advertising Innovator Pandora Rolls Out Video Plus for All Advertisers
On Tuesday, Pandora turned up the volume once again on its growing array of innovative advertising solutions designed to empower brands and engage audiences. The...
Almost half of smartphone owners in SG tried voice assistants: Study
Singaporeans will soon be using AI-powered voice technology to perform a wide variety of tasks, according to a new study. Speak Easy, a global study...
Mr Future CEO | 7 unforgivable sins you don’t know you’re making!
I failed often, failed bitterly, had my fair share of ups and downs. I had my apprehensions and my faults. I share here the positive...
Kingdom Digital bags digital mandate for Sime Darby Property
Sime Darby Property Berhad has concluded its three-way pitch and selected Kingdom Digital as its agency-of-record for digital creative duties. This appointment was effective from...
The Story Lab hires new President for APAC
The Story Lab, Dentsu Aegis Network’s entertainment content arm, has appointed Donovan Castillo-Mohlman to President of The Story Lab Asia Pacific, effective immediately. He succeeds Shuntaro...
Three Key Ways to Get Creative with Mobile Advertising
The following is a guest contributed post from Taylor Malanik, an Account Manager for GlassView. We’re all subjected to a barrage of mobile ads on...
Sophos appoints Adel Eid as channel sales director for Asia Pacific and Japan
Will launch and drive Sophos’s synchronised security programme that addresses advanced cyber threats including ransomware. Via DNA
A Zenfone fit for a selfie pro
To selfie or not to selfie, that is the question with Asus’ latest smartphone the Zenfone 4 Selfie Pro. Via DNA
China’s digital video ad spend to overtake TV by 2021: eMarketer
In China, video is the fastest growing ad format within digital, and by 2021, eMarketer expects it will overtake spending on traditional TV, accounting for 13.4...
70% global marketers not fully aware of the implications of GDPR: Report
As the countdown to the implementation of General Data Protection Regulation (GDPR) in European Union comes closer, a new survey of global marketers highlights the...
comScore opens viewability measurement access globally
comScore has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by...
