Joe Yu rejoins PHD HK as Content & New Business Development Director
To accommodate the increasing demands of new business growth, PHD Hong Kong has appointed Joe Yu in the newly created role of Content and Business...
Category: APAC
Sizmek partners with DoubleVerify, comScore & IAS on video metrics
Sizmek Inc., the independent buy-side advertising platform has partnered with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers greater workflow efficiency for HTML5 video measurement....
Report: Shift to Multi-Cloud Architectures Requires New Data Management Approaches
Leading enterprises are increasingly turning to the Cloud as the go-to platform for managing explosive data growth. Companies are shifting to hybrid and multi-Cloud architectures...
Brand safety & video: Four Qs marketers should ask
Video is everywhere and is continuing to gain popularity over text as the preferred way that people consume media. Facebook recently announced a push into...
Digital ad spend in HK to grow 14% in 2017: Research
Hong Kong’s digital advertising expenditure is set to grow by 14 per cent this year and expected to reach USD 639 million, according to eMarketer’s...
Google’s 10 tips for SMEs to leverage digital marketing
In Singapore, 88 per cent of consumers used a store locator on Google to find a business, and look to the Internet to find a...
Data pick of the day: China leads online shopping
Chinese digital consumers are the most avid online shoppers, with 83 per cent reporting purchasing a product online in the past month, according to GlobalWebIndex’s...
Verto Analytics Releases Consumer Behavior Trend Report for 2018
Ahead of the weekend, Verto Analytics, a consumer-centric measurement company, released a new report titled “Consumer Behavior in 2018: Four Trends to Watch.” The report...
Week in Review: Malaysia’s DFTZ expected to be ‘massive game changer’
Digital Economy drive in Malaysia gets budget boost and Astro gets recognized for its digital adaptation. Via DNA
Blockchain set to disrupt, transform digital business in 2018: Dimension Data
Companies that have not started the digital investment cycle are at high risk of being disrupted. Via DNA
How to Leverage In-Store Data on Facebook to Beat Amazon this Holiday Season
The following is a guest contributed post from Conor Ryan, StitcherAds Co-Founder Amazon continues to dominate online sales during the holiday season. Last year, Amazon’s online...
From distraction to indispensable: Social media management
Social media was initially seen as a form of distraction across business organisations. Remember the time, when companies blocked access to social media sites, because...
Starbucks Indonesia encourages women to break silence on breast cancer
McCann Workgroup Indonesia has released a campaign for Starbucks to create awareness about breast cancer. There is high incidence of breast cancer in Indonesia, however,...
Grapeshot, MediaMath integrate globally on pre-bid contextual targeting
Grapeshot, the contextual pre-bid brand safety and predictive targeting provider, has globally integrated with technology company MediaMath to meet the growing demand from its partners....
FOX Networks launches Content Labs
FOX Networks Group Asia (FNGA) has launched FOX Content Labs. By creating a consolidated service, the new creative production house for FNGA offers brands bespoke solutions...
Merkle Launches Q3 2017 Digital Marketing Report
Merkle — a leading technology-enabled, data-driven performance marketing agency — announced today the release of its Q3 2017 Digital Marketing Report. The report analyzes trends...
