Unruly launches emotional targeting tool in India
Video ad tech company Unruly launches a new targeting capability which helps advertisers across India connect with consumers most likely to emotionally engage with a...
Category: APAC
TMG launches global blockchain-enabled media agency
TMG (The Marketing Group Plc) has launched TRUTH – a global media agency to utilise blockchain smart contract technology. TRUTH’s proprietary, media buying and planning platforms will ensure...
How Will Influencer Marketing Continue to Evolve in 2018
The following is a guest contributed post from Alexander Boykov, CEO and Cofounder of Buzzweb. More than five years ago, marketers widely believed that influencer...
#sowhoknew: Are entrepreneurs Made not Born?
The age-old debate of nature vs nurture has resurfaced following the publication of research that claims you are not born with an entrepreneurial gene –...
Alibaba Group generated $25.3bn on Singles Day
Alibaba Group Holding Limited generated USD 25.3 billion (RMB168.2 billion) of gross merchandise volume (GMV) through Alipay on global sales on Singles Day on November 11,...
JWT Melbourne bags John West account
Following a competitive pitch, J Walter Thompson Melbourne has added John West to its roster of Simplot brands. JWT Melbourne is now agency of choice...
Qualtrics names David Faugno as Chief Financial Officer
Qualtrics has appointed veteran financial leader David Faugno as Chief Financial Officer. Mr Faugno served as CFO for over 10 years at Barracuda Networks, a provider...
Adobe Launches Industry’s First 100 Percent Programmatic Ad Campaign
Chalk it up as another first for Adobe. Adobe has announced the launch of its global “Experience Business” campaign, the largest cross-media ad campaign to...
Recommend, Mah Sing collaborate for designer homes
A traditional brick and mortar company working with an innovative digital platform for a unique offering. Via DNA
BlackBerry CSO: Security will continue to be a ‘cat-and-mouse’ game
Attackers are always going to find a new way to attack. Via DNA
#sowhoknew: If you like business bullsh*t you are ‘officially’ stupid
Let’s address the elephant in the room. Or should that be the 800 pound gorilla? Boffins at Waterloo University have discovered that people who are...
MullenLowe Group names APAC COO for Unilever
Global integrated marketing communications network, MullenLowe Group, has appointed Kanika Mathur as APAC COO Unilever. In this newly created role, Ms Mathur will be responsible for bridging...
Omnicom Media Group Thailand appoints Jirasda Limsuwan as Head of Digital
Omnicom Media Group Thailand has appointed Jirasda Limsuwan to lead the group’s digital offering. Ms Limsuwan will work closely with the senior leadership teams of both...
Dynatrace acquires Qumram
Dynatrace, the digital performance management company, has acquired Qumram, a privately held company offering advanced session replay technology for mobile and web applications, for an undisclosed...
OPINION: 5 Predictions for Affiliate Marketing in 2018
The following is a guest contributed post from Todd Crawford, Co-Founder and VP of Strategic Initiatives at Impact Radius. Nearly all brands are now looking...
Social commerce driving adoption of digital payments
Social media channels are no longer just networking platforms but have become digital marketplaces, where merchants and consumers buy and sell goods and services, according...
