Eyeota appoints Andrew Tu as Managing Director, Asia-Pacific
Eyeota has appointed Andrew Tu as Managing Director, Asia-Pacific, succeeding Eyeota Co-founder Trent Lloyd who moves into a global role as the new EVP Global Publisher Strategy and...
Category: APAC
Manulife joins fight against Zika with Life Saving Pots
With last year’s Zika outbreaks and an increasing number of dengue cases, Singapore has been looking for new ways to reduce mosquito populations. These range...
McCann and Healthcare at Home release new campaign about diabetes awareness
McCann and Healthcare at Home (HCAH) has launched a new campaign to raise awareness about diabetes. “India has become the diabetes capital of the world,...
CTO appointment to accelerate GrabPay’s growth across SEA
Vikas Agrawal brings two decades of experience from senior engineering roles at startups. Via DNA
Lead the pack with Acer’s Predator Triton 700 gaming laptop
Taiwanese giant wants this to be the desired gaming laptop on every gamer’s holiday wishlist. Via DNA
Tapjoy Holiday Prediction: Mobile Gamers to Install and Play More Games
Three-quarters of mobile gamers say they are likely to download a new game during the holidays. That’s according to a new study from Tapjoy, which...
Advertisers admit ‘ineffective use’ of media technology: Study
A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media technology ‘ineffectively’ or ‘completely ineffectively’....
foodpanda tempts customers to take ‘The First Bite’ in new spot
foodpanda, the on-demand food delivery service, has launched its new campaign, The First Bite. The campaign will be displayed across all online channels, namely social,...
MullenLowe Malaysia wins Schneider Electric’s account
MullenLowe Malaysia has added two new clients to their roster. The agency has won work for Themed Attractions Resorts & Hotels and Schneider Electric Malaysia following...
Sojern acquires FB marketing partner Adphorus
Sojern, the global demand engine for reaching travelers, has acquired Facebook & Instagram Marketing Partner (FMP) Adphorus, the which specialises in custom advertising solutions for travel...
TUNE, Google Team Up To Help Stop App Install Fraud
TUNE, a global powerhouse in mobile marketing measurement, has just unveiled the results of a joint effort with Google that will “fundamentally address a growing...
Week in Review: Pressure on for Sunway Group to deliver kick-ass accelerator programme
Leading Malaysian conglomerate, Sunway Group, has launched an interesting accelerator programme where the pressure will be on them and the startups they take in, says...
87% of education leaders believe they need to be a digital institution to succeed: Microsoft
Educational institutions are just starting to embrace disruptions as region ushers in the 4th Industrial Revolution. Via DNA
Exclusive: MMW Touches on the Future of Touch Technology with Zytronic
Recently, MMW caught up with Ian Crosby, VP of Sales & Marketing at Zytronic, a leading and well respected manufacturer and developer of touch technology...
Growth in marketing budgets stalled in 2017
Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. The survey found that marketing budgets...
Anmum Essential shows how a child’s brain works
Anmum Essential has launched the Mind-Q Connect campaign with BBDO Malaysia. Tapping into parents’ desire to raise amazing young minds, the campaign highlights the importance...
