Mark Halliday promoted to CEO – Performance at OMG
Omnicom Media Group (OMG) will promote Mark Halliday to the CEO, Performance role. “Mark Halliday will be taking on a new leadership role that will...
Category: APAC
AdColony partners with Moat, IAS & DoubleVerify on metrics
AdColony, the in-app video marketplace, is fully compatible with major viewability measurement partners for both programmatic and managed service campaigns. AdColony has partnered with Integral Ad...
Cyber-crime takes almost US$600bil toll on global economy
McAfee, CSIS study finds ease of cyber-crime growing as actors leverage on black markets, digital currencies. Via DNA
Global fintech funding tops US$31bil for 2017: KPMG
Singapore fintech funding hits a record high of US$229.10 million in 2017. Via DNA
Blockchain Conference in San Francisco Set for March 22-23, 2018
On March 22-23, 2018 at San Francisco, people from all over the world will come together to put on a top-tier event bringing blockchain experts...
#sowhoknew: Artist of viral hit ‘Antisocial’ on flaws of social media
“My project ‘Antisocial’ has been going viral this week… which is very ironic since it points out the flaws of each social network” – Mike...
Bosch picks Lewis as PR agency in Singapore
LEWIS, a global communications agency, has been appointed by Bosch, a global supplier of technology and services, as its corporate media communications agency of record....
MullenLowe bags creative & digital mandate for Malaysia Airports
Malaysia Airports (Niaga) Sdn Bhd (MAN), a subsidiary of Malaysia Airports Holdings Berhad has appointed MullenLowe Malaysia as the agency responsible for its creative, communications and digital...
Google rolls out AI-enabled Auto Ads
To help publishers save time, Google has launched Auto Ads which will use machine learning to place ads on their websites. This feature will show...
Digital Ads Finally Get Out From Under the Plumbing
The following is a guest contributed post by Daniel Meehan, CEO at PadSquad. Why has digital advertising always been approached so differently than any other...
DOJO KL partners PolicyStreet to offer employee protection plans
Will launch plans from RM30 a month with an annual coverage of RM12,000. Via DNA
Enthusiasm for STEM sparks early amongst girls in APAC: Mastercard
15 is the critical age when girls decide to pursue STEM or not. Via DNA
Why branding matters for b2b firms…& it’s not all about sales
The importance of positive branding for consumer-facing firms is a given, but it is equally important in the business-to-business (B2B) space– It just doesn’t get...
Birds Eye’s spot makes ‘spokes-peas’ talk on frozen food
Simplot, Australian food manufacturer, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims...
Outbrain strengthens APAC leadership team
Outbrain has made two senior leadership appointments on its International business team. In 2017, Outbrain expanded into several new markets in Southeast Asia – including China,...
KRDS appoints Parth Nagar as Country Manager for India
As a part of their vision and positioning for 2018, KRDS, the social and mobile agency, has appointed Parth Nagar as the Country Manager for KRDS...
