Few Marketers Finding Good ROI in Mobile
According to the findings of a new research report, few marketers are finding “good ROI” in mobile. This week, Tyler Loechner of RTM Daily revealed...
Author: Copenhagen INK
IDC Slashes 2013 Tablet Shipment Forecast
Amidst growing competition from larger smartphones and the prospect of new categories such as wearable devices diverting consumer spending, International Data Corporation (IDC) Worldwide Quarterly...
Facebook, PointRoll Bring Rich Media Ads to Mobile
More engaging, immersive ads coming to world’s largest social network NEW YORK – The ads on your Facebook mobile News Feed are about to get even...
eXelate conneX Cloud Infrastructure Service Maximizes Data Reach, Throughput and Profit for Offline and Online Data Providers
Clients, Including Nielsen Online Audience Segments – TV Viewing, Now Able to Retain Sales Control While Riding eXelate’s Data Pipes, Powered by 1MM Platform Synchs...
Boingo Expands Wi-Fi Advertising Services in Canada
Boingo Media Adds Rich Audiences of More Than 150 Million Consumers in Travel and Leisure Segments via BOLDstreet Partnership LOS ANGELES – Boingo Wireless (NASDAQ:WIFI), the...
Short Film About Smartphone Overuse Is Smart, Poig…
Short Film About Smartphone Overuse Is Smart, Poignant, Depressing gawker.com/short-film-abo…
‘Making the Math Work: Calculating the ROI of Attribution Solutions’, by Adit Abhyankar, Executive Director, Visual IQ
There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least the potential returns that can...
Twitter Buys Trendrr to Track Social Conversations Across Media
In an effort to make it easier for networks and publishers to display tweets in their programming, Twitter has bought the social-TV startup Trendrr for...
Golf Channel Has an Epic Fail on Anniversary of ‘I Have a Dream’ Speech
In the summer of 1963, Martin Luther King Jr. took the steps of the Lincoln memorial and, in front of a crowd of hundreds of...
Martini Media Secures $14 Million
Fueled by Expansion of Cross-Channel Content Marketing and Data-Driven Solution Sales SAN FRANCISCO, CA and NEW YORK, NY – Martini Media, a global media and advertising...
Q2 Mobile Rich Media Monitor Report Reveals Native Ad Formats and Social Rich Media are winning the Mobile Display Game
CAMBRIDGE, Mass. – Native and Social Rich Media ads are, by a high margin, the best performing mobile display advertising formats according to new findings...
Cloud Marketing Platform Turn Launches Japan Operations
Cloud Marketing Platform Turn Launches Japan Operations Tremendous Regional Growth Spurs Asia-Pacific Expansion for Top Marketing Software Company REDWOOD CITY, Calif. and Tokyo – Turn (www.turn.com),...
Spotify ads: which is right for your brand?
Audio ads For free users, these radio-esque adverts play in between ten to twenty minutes worth of music for a time ranging from sixty seconds,...
