Flocasts Attracts Ad Industry Vets from ESPN and USA Today to Sports Media Startup
Secondary Sports Media Platform Looks to Expand Ad Reach Flocasts, the sports media company that is the authority on die hard sports (running, cycling, gymnastics...
Author: Copenhagen INK
Yep, That’s Just About Every Tech Commercial Ever [VIDEO]
“When I’m watching a commercial for a new tech device,” says the architect, “I’m looking for an ad that’s fun.” “That’s cool,” says the baker....
Nanigans Launches Value-Added Reseller Program; AMP Agency, Merkle and Varick Media Management Join as Partners
Performance Marketing Technology Leader Extends its Predictive Lifetime Value SaaS Platform to Agencies, Trading Desks and Digital Vendors Worldwide BOSTON – Nanigans, Inc., the predictive lifetime...
DynAdmic Introduces Cookie-Less Solution Worldwide to Save the Programmatic Advertising Landscape
While e-privacy and cookie laws are being discussed, DynAdmic has developed a proprietary solution to buy video advertising inventory based on audio recognition SOFIA ANTIPOLIS,...
How a $6,000 Video Got 6 Million Views and Launche…
How a $6,000 Video Got 6 Million Views and Launched a Business: buff.ly/1dsOzsY
9 Examples of Brands Engaging in Social Media Banter
As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether...
Vine Is Having Its 6 Seconds of Fame: http://t.co/…
Vine Is Having Its 6 Seconds of Fame: buff.ly/145086v
‘The One Decision That Leads to a Publisher’s Demise’ by Ian Jenkins, VP Sale Enablement, Cxense
To paraphrase an old saying, we can choose what decisions we make, but not the consequences. It’s time for the publishing industry to wake-up and...
Milwaukee JSOnline Preps For ‘Total Programmatic’ By Year’s End
Like a lot of midsize independent newspapers, the Milwaukee Journal Sentinel is starting to see some thaw in the economic downturn that hurt the print...
Which Brand Vined it Best?
It’s time to get judgmental. Once again, we are going gossip-mag style and are pitting brands’ Vine efforts against each other for our own version...
Comic: The New Nielsen
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Cleaner Than Thou; WPP Earnings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaner Than Thou A day after OpenX went public with some traffic quality improvements,...
Foursquare in Talks with Tech Firms for Strategic Investment as Ad Business Improves
Foursquare Labs Inc. is in talks with multiple large technology companies about a potential strategic investment, according to people with knowledge of the discussions. The...
Bring Your Facebook Life to Print with Likebook
Oversharing your life online is so 2012. If you want to be retro, self-obsessed and go against the mainstream notion that print is dead, then...
Facebook Seeks to Clarify How It Uses Member Data for Ads
Facebook is proposing to clarify how it manages user data for advertisements, as part of an agreement stemming from a settlement of a class-action lawsuit....
A bombshell from Kia: Lady Gaga, Twitter, YouTube, Shazam and the VMAs
YouTube On YouTube, the video has nearly reached 1m views. Expect this number to continue to rise dramatically riding the song’s popularity. Given that previous...
