How TfL uses big data to personalise its marketing campaigns
What are the main marketing aims for TfL, as presumably it’s not about brand awareness? The role of TfL is to keep London working, growing...
Author: Copenhagen INK
Is making a successful game an art or a science?
In a recent article the Ad Contrarian philosophically asked ‘is advertising art or science?‘. It highlights that advertising has both sides, which has similarities with...
Staples Builds Out Data-Driven Outfit With Runa Acquisition
Staples’ acquisition today of San Mateo-based conversion marketing platform Runa is one more building block in the brand’s plan to construct a data hub within...
The Next Era In Media: Getting Personal
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller...
On the Trail With Bloomberg’s Billionaire Hunters
Last summer, David De Jong caught wind of Gunther Quandt, a German industrialist and Nazi, who founded an industrial empire that today includes BMW. De Jong wasn’t...
The Public Ad Network; Programmatic Demographics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Public Ad Network A source tells TechCrunch’s John Constine that former Blue Lithium...
Facebook, Cisco Target Local Business With Wifi Check-Ins
Facebook wants more people to offer up physical location data at small local businesses. The lure is free wifi through its partner, Cisco. Following a...
TellApart Acquires Email Marketing Optimization Provider AdStack
AdStack Technology Adds Email Personalization to the Suite of TellApart Marketing Solutions BURLINGAME, Calif. – TellApart, the preeminent provider of personalized marketing solutions for omnichannel commerce, announced...
GTA V Meets ‘Dumb Ways to Die’ in YouTube Parody Video
Even before McCann Melbourne’s celebrated “Dumb Ways to Die” campaign for Metro Trains, people already had been dying stupidly all over the place in video...
Creative Orchestra Gets Into The Proximity Mobile Marketing Business
A London-based brand marketing and advertising agency is getting into the dedicated proximity mobile marketing business. Creative Orchestra has just opened Comobi2 to address and...
More Companies Focusing on Geo-Targeted Mobile Advertising
Engage Mobility tells MMW that the provider of mobile marketing technologies and solutions has now implemented location-based mobile marketing using geo-fencing and geo-targeting. The aim...
BlackArrow Assembles All-Star Group of Industry Experts to Address How Television Advertising will be Bought and Sold in the Future
Formation of Advisory Board brings together diverse and unique perspectives to address the opportunities and challenges affecting the TV industry NEW YORK – BlackArrow, a worldwide...
ATS Paris To Take Place On November 14 – Tickets Now On Sale!
This will be our third ATS Paris, as we look to focus again on one of Europe’s biggest and most innovative digital advertising markets. The...
VIRURL Acquires REVENUE.COM and Rebrands under New Moniker to Launch the Most Native Ad on the Web
Native Advertising Startup a Finalist in the “Advertising” Category at the 3rd Annual Siemer Silicon Beach Summit in Santa Monica, CA Santa Monica, CA – VIRURL,...
Acxiom Innovation Leadership Recognized with Top Award Wins
The Company Takes Home People’s Choice Stevie® Award and Silver Stevie® Award in 2013 American Business Awards SAN FRANCISCO – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service...
Ben Huh, The Man Who Popularized Internet FAILs, Wants To Reinvent The News
Ben Huh has built an Internet empire on humor, pratfalls and a healthy dose of Schadenfreude. And now he wants to dramatically alter the way...
