Twitter Q4 Ad Revenue Balloons to $220M, But User Engagement Flags
Twitter’s first quarter as a public company was hot and cold. Ad performance was the hot part. Q4 2013 ad revenue on the Twitter platform...
Author: Copenhagen INK
Mocean Mobile and Yahoo Launch Premium Mobile Ad Marketplace
Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting NEW YORK – Mocean Mobile (http://www.moceanmobile.com), the...
Infographic: Ten years of Facebook http://t.co/B8c…
Infographic: Ten years of Facebook buff.ly/1b10JtB
Twitter Gets Comprehensive Analytics http://t.co/H…
Twitter Gets Comprehensive Analytics buff.ly/1b10FtO
Satya Nadella Email To Microsoft Employees http://…
Satya Nadella Email To Microsoft Employees buff.ly/1c1MSOl
The 10 most shared ads of Super Bowl 2014 are…
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
The Anatomy of a Viral Site
Brands and agencies talk constantly about creating content and experiences with the potential to go viral. In a social media world, it’s all about “earning”...
Inside Super Bowl War Room, Hyundai Goes For Restraint Over ‘Oreo Moments’
Hyundai didn’t even try to dazzle the Twitter masses with an Oreo moment last night. Instead, knowing that virtually every other Super Bowl advertiser and...
Federated Media Publishing Sells Content Marketing Business to LIN Media
Company Rebrands Programmatic Advertising Business as sovrn SAN FRANCISCO – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social...
Xaxis Buys Dutch Ad Net BannerConnect
WPP Group’s Xaxis addressable media unit has acquired Netherlands-Based BannerConnect, a 10-year-old ad network that evolved from roots as a traditional publisher network to embrace...
MediaCrossing Assumes Inventory Risk For Ad Sales
MediaCrossing launched last summer as the latest ad sales automator and data manager looking to apply investment banking tools and philosophies to online advertising. But...
Does Mobile Marketing Mean The End Of SEO Driven Campaigns?
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years. However, mobile marketing is giving it a run for...
A whopping 10 million messages were sent in one mi…
A whopping 10 million messages were sent in one minute on WeChat on the eve of Chinese New Year tnw.to/t0dTl
Online-To-Offline Data Firm Korrelate Is Shutting Down
Korrelate, a four-year-old data play founded by former executives of Tacoda, will suspend operations this week after failing to find a buyer. The company was...
This Is The Greatest Super Bowl Commercial You Wil…
This Is The Greatest Super Bowl Commercial You Will Ever See buff.ly/MLlVsJ
