Defining SSPs, Ad Exchanges And Rubicon Project
The distinction between an ad exchange and a supply-side platform (SSP) has become muddled as the once disparate but complementary technologies have merged. Rubicon Project’s...
Author: Copenhagen INK
What Would an ‘Honest’ Facebook Movie Look Like?
If you’re a Facebook user, by now you’ve probably received your very own movie. In honor of its tenth year, Facebook has given us all...
DG Transaction Spawns Launch of Sizmek Online Ad Tech Company
Move Signals Close to $485 Million Sale of DG TV Business to Extreme Reach New York, NY – Signaling the close of the sale of...
The Top 5 Stories in Mobile Marketing and Advertising This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Does Mobile Marketing...
My week on twitter: 2 New Followers. via https://t…
My week on twitter: 2 New Followers. via sumall.com/twitter
GroundCntrl Launches SmartCheck™, Delivering Retai…
GroundCntrl Launches SmartCheck™, Delivering Retail Intelligence in Real-Time buff.ly/Nbif3I
Report: Apple to Dip Into Fitness Tracking With iO…
Report: Apple to Dip Into Fitness Tracking With iOS 8 buff.ly/1du6g6v
MediaPost Publications DG’s Tech Businesses Rename…
MediaPost Publications DG’s Tech Businesses Renamed Sizmek Following Sale Of TV Ops 02/05/2014 buff.ly/1neuqHs
Google Joins Brands’ Pre-Olympic Protest of Russia’s Anti-Gay Law
American brands continue to take a stand against Olympic host Russia’s intolerance of gay rights. The day before the 2014 Winter Olympic Games officially kick...
Twitter slumps in growing user base, affecting inv…
Twitter slumps in growing user base, affecting investors buff.ly/1fTWCOF
The 5 Best Real-Time Marketing Moments of the Supe…
The 5 Best Real-Time Marketing Moments of the Super Bowl buff.ly/1avALOi
Pinterest overtakes Facebook for UK referral reven…
Pinterest overtakes Facebook for UK referral revenue buff.ly/1avAj2P
Brands Are Coming to Snapchat. Will Users Disappea…
Brands Are Coming to Snapchat. Will Users Disappear? lnkd.in/bWRksVX
Among New YouTube Chief’s First Challenges, Addressing Measurement
Google’s shift of ads and commerce chief Susan Wojcicki Wednesday to SVP of YouTube, which has 20.5% stake in the US video ad market, and...
Flashback: Why The News Corp. Deal Was A Turning Point For The Rubicon Project
The Rubicon Project’s S-1 filing Tuesday revealed the exact nature of its relationship with News Corporation: The multinational mass-media conglomerate owns 21.3% of Rubicon shares....
