Brand Engagement in the Participation Age http://t…
Brand Engagement in the Participation Age buff.ly/1gBqBwe
Author: Copenhagen INK
Demystifying Programmatic: A Guide For Premium Pub…
Demystifying Programmatic: A Guide For Premium Publishers buff.ly/1omV5UY
Microsoft creates ad exchange for Asia http://t.co…
Microsoft creates ad exchange for Asia buff.ly/1kZ3FdQ
Seeking TV Ad Budgets, Facebook Goes Wide With Vid…
Seeking TV Ad Budgets, Facebook Goes Wide With Video Ads buff.ly/1omrxH2
Desktop Search to Decline $1.4 Billion as Google U…
Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile buff.ly/1kZ3sHq
Right Before He Died, Steve Jobs Told Top Executiv…
Right Before He Died, Steve Jobs Told Top Executives Apple Would Not Be Making A TV buff.ly/1gucODh
Microsoft Advertising Exchange gears up to compete across Asia
As part of Microsoft’s efforts to deliver scale and efficiency to display advertising, the Microsoft Advertising Exchange is now officially operating across Asia. The Microsoft...
Welcome to the New First Screen: Your Phone
Say hello to the new first screen: your phone. Daily time spent on mobile devices is now outpacing TV in the U.S. for the first...
How Is The China Luxury Market’s Slowdown Affecting Digital Ads?
Programmatic buying is becoming increasingly important to the China advertising industry. But in recent weeks, executives, including Publicis’ Maurice Levy, have shared how a dip...
Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Google Putting Out Wildfire; Facebook Service Threatens PMDs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will...
TV advtg still works in APAC but smartphones is the screen of choice
The growing significance of mobile has been tabled in various discussions. While mobile handsets found way into the hands of many consumers, across spectrum, one...
Malaysia’s mobile space: No 1 position up for grabs
The mobile operator industry in Malaysia is in flux. Goh Thean Eu crunches the numbers to see if there can be some clarity on who...
Digerati50: A man of two worlds
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are he Via DNA
Social & online are redefining food mktg: Vipul Chawla, Yum
Food is social. One of the first insights about the growth of social media was the online behaviour of users when it came to network...
Data pick of the day: 77% online users seek video clips
Video clips have been singled out as one of the most popular form of online content consumption for a while now. Many companies have pointed...
