Anticipating an exploding demand in the region for cyber-security solutions, BAE Systems Applied Intelligence, the cyber-security arm of British multinational defence, security and aerospace company...
A company already making waves in the insurance advertising world has taken the wraps off a “programmatic” approach to lead generation. Dubbed MediaAlpha Exchange, the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Cookies Just Don’t Cut It Anymore for Online Ad Measurement buff.ly/1lkW0GK
China is set to be the largest digital economy globally. The number of internet users in the market is already challenging the status of United...
Carat China has invested in bringing the industry a vending machine that combines social communities and microtransactions or payments via mobile – Magic Box. The...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/03/2014
LinkedIn brought on Penry Price — a long-time Google sales executive who most recently was president of the ad-tech startup Dstillery — as VP-global sales...
Will Grow “The Google of Emotions” in North America New York – Realeyes, an emotional analytics platform that measures how people feel while they view...
WPP has agreed to acquire XMKT Group, a marketing services agency specialising in customer experience management. Founded in 2010, XMKT Group has four key divisions:...
Unilever Indonesia has awarded digital marketing duties for Lifebuoy, Pepsodent, Ponds Men and Clear to XM Gravity, after competitive pitches on all four brands. The...
American denim brand American Eagle Outfitters has appointed TBWA’s Digital Arts Network (DAN) Hong Kong to lead and expand its social media presence and strategy....
Taipei Digital Group, a Taiwan based integrated digital marketing agency, has entered into a “preferred partnership” with digital marketing tech company, Kenshoo, with the objective...
If you can, then take the next step in regaining control of your own data, by moving it to a service controlled by you or...
Teleportation takes a backseat for Serguei Beloussov as he looks into quantum communications Via DNA
The staggeringly fast increase in mobile web browsing has created a need to measure the difference between mobile browsing habits and desktop browsing habits. Not...
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