Metrics Causing Pain? Could Be A People Problem
This is the third in a series on what’s broken in the analytics space. Part one addressed data ownership, part two focused on technology and...
Author: Copenhagen INK
Transparency And Privacy: It’s Time To Clean Up Our Acts
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller...
Announcing the Office you love, now on the iPad ht…
Announcing the Office you love, now on the iPad buff.ly/1dycRmU
Snickers Australia video gets some buzz, but not f…
Snickers Australia video gets some buzz, but not for the right reasons buff.ly/1dydEEq
Apples Vs. Oranges: Google Tool Offers Ultimate Nu…
Apples Vs. Oranges: Google Tool Offers Ultimate Nutrition Smackdown buff.ly/1dzs8Es
Unilever’s global head of marketing, Marc Mathieu…
Unilever’s global head of marketing, Marc Mathieu says digital is dead. buff.ly/1dzshYj
Carat predicts bright 2014 & 5% ad spend growth in 2015
Some of the ad spend forecasters, including the likes of Magna Global, have been clearing away the grey skies hovering around industry spends. Most are...
2014 – The year when the ‘free’ social media mktg gravy train derailed
The year 2014 may be remembered by digital marketers everywhere as the year when social media ceased to become a free-to-play platform. Today, the three...
Free Amazon TV? Advertisers Shut Out of Netflix Eye a New Option
UPDATE: An Amazon spokeswoman responded after this article was posted to deny that a free streaming service was in the works. “We have a video...
Disrupt: ‘Everyone’s a CIO’ these days
The DNA-TeAM Disrupt panel session on March 26 saw the CIOs and IT heads of large enterprises discuss the challenges they face and how local...
Anaplan wants to be the ‘P’ in ERP
Cloud-based business modelling and planning platform Anaplan is making agressive moves to expand its global footprint this year. In Asia, it recently added Ganapathy Sirgunavel...
U.S. Media ad spending – where it goes
We read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile...
Adobe: Digital Marketers Struggling to ‘Reinvent’ Themselves
The time has come for digital marketers to take a page from Madonna’s playbook as they address the challenges of marketing in this new day...
CPXi Raises $30 Million in Funding to Fuel Growth of Programmatic Media and Programmatic Creative Technology and Services
Company Records $111M in 2013 Revenue, Promotes Jeff Hirsch to President and Adds Two New Board Members NEW YORK-March 27, 2014-Global digital media holding company...
Google Breaks Yahoo’s Seven-Month Streak As Most-T…
Google Breaks Yahoo’s Seven-Month Streak As Most-Trafficked US Site buff.ly/1gEDOWy
