Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Director of advertising measurement for North America Graham...
Comcast AdDelivery on Tuesday struck a deal with digital ad distribution company Adstream to expand global video ad delivery efforts. The deal essentially fulfills each...
Online video, especially online video embedded in social networks, is essentially a free-for-all. There are few rules or best practices and brands and vendors are...
If you were hoping for a détente in the Breakfast Wars, this will come as bad news. Following its real “Ronald McDonald” ads in March,...
GrabTaxi (MyTeksi in Malaysia) lands a substantial Series A round, reported to be in the region of US$10 million, with existing investor Singapore venture capital...
Various activities designed to inspire, educate, promote Via DNA
WATCH The most cringe-worthy video to market Singapore with? buff.ly/1qj4xrM
The Most Underrated Skill for Creatives? bit.ly/1g2m02B
What should brands worry about when they are dealing with consumers in a digitised world? When online shopping is an opportunity, when the number of...
SCA Hygiene has retained OMD for its AUD 12 million Australasia account following a local competitive pitch in Australia. This marks 14 years of partnership...
Shakey’s, a pizza chain, has appointed Mobext as its digital agency of record in the Philippines, following a review of its communications strategy for the...
adidas Indonesia has appointed VML Qais as its digital agency of record. VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating...
One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving...
Adam Bain, the CFO of Twitter, recently said that marketing is “all about owning the moment.” While Bain was discussing the viability of Twitter as...
Coming to Your Twitter Feed: 15 New Types of Ads bit.ly/1hkKGZI
Analysts expect better times ahead for Astro Malaysia Holdings Bhd, despite the rising content costs being experienced by the satellite TV operator. Via DNA
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