MRC Standards Are Only A Starting Point For Viewability
When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in...
Author: Copenhagen INK
Language Localization Drives Higher Mobile Ad Engagement
The following is a guest contributed post from Jud Bowman, Founder and CEO of Appia. Language localization is a key performance differentiator for mobile marketers...
Monitise:Helping Banks become “Media Channels”
One thing is certain about the world of mobile commerce and marketing – companies need to be able to adapt quickly and exploit new opportunities...
How Three Targeting Tools Can Drive Mobile RTB Adoption
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Mobile Myths That Drive Publishers Onto The Ledge
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead...
Comic: Time For A Drink
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
‘I don’t think I even knew how to spell entrepreneur': ServiceRocket CEO
Don’t worry if you haven’t really heard of him: Rob Castaneda of Sydney-founded ServiceRocket still isn’t sure he’s quite got the hang of this whole...
Reducing IT fire fighting and improving business agility
Too much time spent fighting fires of maintenance and support and not enough time solving the underlying issues Via DNA
Looking back on it, perhaps Facebook’s big spend o…
Looking back on it, perhaps Facebook’s big spend on WhatsApp wasn’t so crazy after all buff.ly/1huSuYP
Mobile adspend doubles to break £1bn barrier, says…
Mobile adspend doubles to break £1bn barrier, says IAB report buff.ly/1qtEcqX
Coming soon: a whole new you, in your Twitter prof…
Coming soon: a whole new you, in your Twitter profile buff.ly/1qtE76E
Getting more from the dark matter of the digital universe
Visualise the digital universe: billions of everyday objects report and receive data with no human interaction. Who’s responsible for protecting that data? The internet of...
Gaming evolves to become a bigger opportunity for advertisers
Founded in 1987, the Game Developers Conference (GDC) attracts over 19,000 attendees during its annual gathering in San Francisco. Initially focusing on computer games, the...
Hearst Eliminates the Ad Sales Staff at Country Living Magazine
Hearst has eliminated the ad sales team at Country Living magazine, Ad Age has learned. Its responsibilities will be handled by staff at sibling titles...
Asian moms, primary home decision makers, are going mobile first
As technology impacts everything in its wake, it is not surprising to see its impact on households as well. In the Asian region, the Asian...
Data pick of the day: 54% tablet users share device
Compared to mobiles or laptops, it appears that sharing devices is a trend much more pronounced in tablets. Data from Global Web Index indicates that...
