SAP’s CMO On Its Plans To Be A “Big Part” Of Advertising’s Future
Jonathan Becher has a lot on his mind this week. As CMO of global German enterprise software company SAP, which employs 67,000, he spearheads the...
Author: Copenhagen INK
Internet Week is Coming and So Is Aereo, Netflix, Yahoo and Buzzfeed
Is there an industry more impacted by tech than media? We think no, and that’s why on May 19, Day 1 of Internet Week New...
And the ‘Beat’ Goes on for Apple’s Potential Record Breaking Acquisition
News emerged last night that Apple is close to sealing the deal on its largest acquisition in company history. CNBC reports that Apple wants to...
Coke Uses Drones To Deliver Refreshment To Singapo…
Coke Uses Drones To Deliver Refreshment To Singapore’s Migrant Workers | Creativity + Culture + Commerce buff.ly/1uFGXdz
Surprised only at the speed at which merger talks failed: Martin Sorrell on POG
“I hate to say, I told you so,” said WPP’s CEO Sir Martin Sorrell, who had reiterated various issues that the Omnicom and Publicis USD...
Omnicom, Publicis call off proposed USD 35 billion merger
The proposed USD 35 billion merger between Omnicom Group and Publicis Groupe has been called off. Publicis Groupe and Omnicom jointly announced that they have...
How Data Can Be Used For More Than Just Audience Targeting
Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say ‘data doesn’t work’ are wrong, and how using the correct methodology data can...
MBAN hopes for mindset shift among angel investors
MBAN kicked off its activities with a 2-day learning session in April with interested Malaysian investors learning from international angel investors in India and the...
Caring for data centres and … beef stew?
Most data centres pay less attention to the outcome of changes than a chef does when adding ingredients or spices to a beef stew, writes...
Eye-Tracking Heat Map Study for Mobile Search http…
Eye-Tracking Heat Map Study for Mobile Search buff.ly/SCzxJU
Why are brands like John Lewis and Unilever launch…
Why are brands like John Lewis and Unilever launching technology incubators buff.ly/Rpdi9q
Is Yahoo Tumbling In The Dark With Tumblr-Centric Ad Units?
Yahoo will try a new way to monetize Tumblr, via the introduction of posts that can be promoted as ad units across Yahoo’s network of owned and operated...
Death Of The B2B Ad Campaign
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital Video Increases In America; AppNexus’s Deal ID
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Americans For Original Digital Video Original digital video is increasingly popular among Americans, according...
Skype’s Group Video Calling Service Is Now Free ht…
Skype’s Group Video Calling Service Is Now Free buff.ly/1jcAGSb
How publishers navigate the ethics of live events
As print advertising dries up, many media companies are finding live events to be a welcome revenue source. Events can help connect advertisers with target...
