For Google, Remaining ‘Device Agnostic’ is The Key to Mobile Dominance
What exactly constitutes a “mobile device”? It’s a debate that’s been going on for quite some time and revolves around whether the term includes smartphones,...
Author: Copenhagen INK
MDeC CEO Badlisham quits to take over beleaguered MAHB (Updated)
MDeC chief executive officer Badlisham Ghazali has resigned and will be taking over as managing director of Malaysia Airports Holdings Bhd (MAHB), which has been...
For Puncak Semangat, success lies beyond TV
Puncak Semangat offers a view into how it hopes to make money from Digital TV, Karamjit Singh reports. Via DNA
Digital transformation: The Nestlé way http://t.co…
Digital transformation: The Nestlé way buff.ly/1uirbEl
Whither the media plan – 2011 vs 2014
One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by...
PCs, Tablets, and Mobile Phones Each Play a Differ…
PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search – ClickZ buff.ly/1oaZ4VQ
Microsoft Decodes Corporate Bulls**t ‹ Advertising…
Microsoft Decodes Corporate Bulls**t ‹ Advertising Week Social Club buff.ly/1i1d2Ee
McDonald’s Sets Up Shop in Silicon Valley
McDonald’s is setting up shop in the tech community epicenter of Silicon Valley. The company’s new outpost, on San Francisco’s Market Street, is the brainchild...
If TV Is Now A ‘Secondary Device’, Why Are Multi-Screen Campaigns Still So Difficult?
New research from YuMe indicates that the TV is losing its prominence in terms of media consumption, but continues to dominate ad spend, pointing to...
AppNexus Buys Paris-Based Viewability Firm Alenty
Two months after the Media Ratings Council (MRC) green-lighted viewable impressions as a viable metric for transacting display ads, real-time bidding platform AppNexus has acquired French viewability...
Event-Level Data Enters The Spotlight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
KKR Buying Internet Brands; Singtel May Buy Kontera
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Going Up Private equity firm KKR announced Tuesday that it will buy publisher...
Infographic: What do advertisers think of media auditors?
The WFA (World Federation of Advertisers) is taking a closer look at what some of the world’s largest advertisers think of auditors and the challenges...
Five APAC entries gear up to compete for Innovations Lions
As the countdown to Cannes Lions International Festival of Creativity begins, the festival has announced the first list of contenders who have the chance to...
After nicknames, Coca-Cola experiments with ‘musicons’ in China
Coca-Cola has launched its latest summer campaign in China using a new ‘Lyric bottle’. Isobar, the agency behind the project, was tasked with the job,...
