First Philippine Holdings articulates identity to shareholders
First Philippine Holdings Corporation (FPH) has embarked on a corporate campaign that defines the holding company to its various stakeholders – local and foreign investors,...
Author: Copenhagen INK
MediaQuark, Ambient Digital partner to deliver APAC audience targeting
MediaQuark and Ambient Digital Group, both headquartered in Singapore, are partnering to deliver data driven online advertising products in Southeast Asia. The online advertising companies...
Week in Review: Doesn’t matter where the money comes from
Nazrin Hassan frets over trend of startups raising money overseas Via DNA
GrabTaxi launches beta trial in Jakarta
GrabTaxi continued its regional expansion with the launch of its beta trial in Jakarta, making Indonesia its sixth market after Malaysia, the Philippines, Thailand, Singapore...
Under Centro’s Wing, SiteScout Touts Managed Services, Open Architecture
Since demand-side platform (DSP) SiteScout’s $40 million acquisition by Centro in last November, the company has evolved its business model from a pure self-serve platform...
Programmatic And Digital Out-Of-Home: Great Potential, But Many Questions
WPP-owned Kinetic Worldwide accounts for the planning and buying of more than 40% of all digital out-of-home media (DOOH) around the globe. The UK-based company contracts...
Maybelline Puts Lipstick On YouTube Network StyleHaul
For many YouTube networks, traditional ads alone aren’t cutting it. That’s why so many are using their stable of stars to reel in branded content...
Travel Republic And Criteo Play The Dangerous Game Of Trading Impressions For Conversions
Ad retargeter Criteo has expanded its engine to analyze conversion performance rather than simply clicks – a change intended to let marketers more selectively target impressions....
Why Keeping The Week Of September 8 Clear In Europe’s Ad Tech Calendar Will Make You Smarter And More Profitable?
Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it’s not, it’s pretty simple. In its truest...
Millennial Media Ramps Up Its Location-Based Mojo
Millennial Media is beefing up its location data prowess. The mobile ad network is rolling out an audience location ad suite dubbed “Point” and is...
Mobile Video Difficult To Crack, But Offers Huge Potential
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president...
Facebook explains its decreased organic reach
After weathering months of criticism at the hands of brands and their agencies, Facebook finally replied on Thursday to the stream of complaints about decreased...
AdExchanger » AppNexus Buys Paris-Based Viewabilit…
AdExchanger » AppNexus Buys Paris-Based Viewability Firm Alenty buff.ly/1uo2Cpy
Huawei creates global push for Ascend P7 smartphone launch
Huawei has unleashed a mass campaign to support the launch of its new Huawei Ascend P7 smartphone. WPP’s TeamHuawei, dedicated to provide global communications services...
8140 APAC creative works reach Cannes
Cannes Lions entries have reached an all-time high with a total of 37,427 entries submitted from a record 97 countries across 17 awards categories –...
Red Label’s India pitch on the back of General Elections
Politics has been known to divide countries, and Red Label Tea (Swad Apnepan Ka) wanted to change that on a very apt occasion – the...
