Understanding Facebook’s new reach & frequency…
Understanding Facebook’s new reach & frequency campaign tool buff.ly/1ziPJkb
Author: Copenhagen INK
Exploring the New Frontier of Digital in-Store Ret…
Exploring the New Frontier of Digital in-Store Retail buff.ly/1ziBP1i
How The Asian Programmatic Market Can Realise Its ‘Dynamic Growth’
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for...
Fascinating graphics show who owns all the major b…
Fascinating graphics show who owns all the major brands in the world buff.ly/1qKDE4Q
FB partners with ZipDial for ‘missed call ad format’ in India
Facebook’s advertising initiatives in the fast growth markets, that the social media network has based on market- specific insights and nuances, have delivered noteworthy results....
Experience, precision planning… key traits of Chinese shoppers
As brands focus to understand the Chinese shopper, a common observation made is that, like other growth markets, unique traits and trigger define shoppers in...
The Weekly Digital Marketing Update @ Copenhagen I…
The Weekly Digital Marketing Update @ Copenhagen INK (04-07-2014) lnkd.in/bDGijw9
SEO for content marketing: seven success factors h…
SEO for content marketing: seven success factors lnkd.in/bwgvVcv
Week in Review: How you spend the money
Entrepreneurs must be aware of the cultural and mindset difference between Malaysian and regional VCs, and just deal with it, writes DNA founder Karamjit Singh....
Google’s next frontier: Everything, everywhere
Google’s largest developer conference concluded recently and Edwin Yapp looks at what is signifcant besides the gadget announcements. Via DNA
Brands celebrate the Fourth of July with fireworks and clichés
The need to be “real time” means brands have to mark every occasion, large and small. America’s birthday is no exception. Your typical brand social...
ATS Singapore Now SOLD OUT!
ATS Singapore is now sold out. We have close to 500 attendees attending our event on Monday, July 07. This is our biggest event yet...
Is Google getting into the native-advertising game…
Is Google getting into the native-advertising game? buff.ly/1j1ASFy
The Weekly Digital Marketing Update @ Copenhagen INK (04-07-2014)
Asia Digital Marketing News French World Cup team says ‘Yo’ to its fans with viral app Up, Up, and Away: Move to Mobile Hits New...
Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study...
The $30 Billion Advertising Gorilla is in Mobile
There’s an oft-used American expression that talks of “the 800 pound gorilla in the room.” This reference to an organization, a person, or an idea...
