Aegis Global takes up BPO challenge in Malaysia
India-based global BPO player Aegis Global has landed on Malaysian shores via an acquisition of Symphony House Berhad’s BPO business in March. President for Global...
Author: Copenhagen INK
Banks may go extinct if they don’t change: SAP
Window to leapfrog other competitors in technology is closing Via DNA
How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market
Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this...
“Content won’t have value if people don’t see / he…
“Content won’t have value if people don’t see / hear it. You need to promote it too, and that means spending” #adtechasean“
The questions surrounding video viewability standa…
The questions surrounding video viewability standards buff.ly/1qPRrqE
Time To Grow
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research....
Measuring Mobile’s Ability to Make Money
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Is It Time To Break Up With Your Managed Services Provider?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance...
In content-marketing era, agencies tap publishers…
In content-marketing era, agencies tap publishers for expertise buff.ly/1qPQdf5
Coffee with OMD’s Mainardo de Nardis: Of leading with example
For media agencies, the past year has been an interesting one. Some markets slowed down in pitching, while some became more active. Certain large businesses...
AXA-Tianping assigns media duties to Vizeum China
Vizeum China has won the media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the...
OMD’s Asia office gears up for Hasbro business
Hasbro, one of OMD’s recent global wins is seeing action in the Asia offices as well. OMD has appointed Jian Yang as Global Strategy Director...
Komli offers brands mobile app for real-time campaign management
Komli Media has introduced an Android app for its Remarketing Demand Side Platform (RDSP) customers. The app allows customers to manage their various campaigns and...
ICT industry faces multipronged challenges: Pikom
The Malaysian information and communications technology (ICT) industry may be hampered from growing further as it continues to be plagued by some complex and vital...
Ushering in the era of electric mobility
The CEO of Green Tech Malaysia Ahmad Hadri Haris breaks down what is needed for Malaysia to leverage and benefit from the coming electric vehicle...
The Secret Sauce For Twitter’s Global Growth Strategy: Subsidized Data
Most World Cup watchers probably don’t remember the match on June 12th, when Brazil defeated Croatia, 3-1. But Twitter does. The game spurred a record...
