SI’s LeBron scoop was a social media sensation. So, what now?
Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to...
Author: Copenhagen INK
BrightRoll CEO: Why The Buy And Sell Side Must Unite
Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, “we’ve been focused on building an alternative stack...
Mobile’s Not a Noun, It’s a Verb: Behavior is Everything
A lot of marketers may think of mobile as a channel, a thing, a site, a means — particularly in regard to their own advertising...
How the Internet of Things is changing business……
How the Internet of Things is changing business…really! buff.ly/1r1yCBc
Pinterest Adds New Follow Button to Boost Brand Di…
Pinterest Adds New Follow Button to Boost Brand Discovery buff.ly/VR0KKb
Motorola sells 1 million smartphones in India in 5…
Motorola sells 1 million smartphones in India in 5 months since starting online sales buff.ly/1zsDeCC
Does mobile mean the end of photography in web des…
Does mobile mean the end of photography in web design? buff.ly/1mlecjs
Adidas’ #allin social media approach for FIFA World Cup scores
As two adidas sponsored teams – Argentina and Germany – reach the FIFA World Cup Final on July 10, 2014, a first since 1990, adidas...
Gaming on the rise in Asia’s digital ad spending
Digital ad spends in the media and entertainment industry continues to grow at a double-digit pace, gaining a larger piece of the total digital ad...
The Curious Case of Cynk, an Abandoned Tech Compan…
The Curious Case of Cynk, an Abandoned Tech Company Now Worth $5 Billion lnkd.in/bQgQVF6
Best Practices: How to Make a Campaign Go Viral
Why did Newcastle Brown Ale began moving away from TV advertising last year? “We just realized it was like pissing into the Grand Canyon,” said...
YTL Comms’ Yasmin frontrunner for MDeC CEO job
With speculation rife over who will take over as the new head of the Multimedia Development Corporation (MDeC), YTL Communications executive director and former Microsoft Malaysia managing...
EMC unveils new products to address tech megatrends
Storage systems maker EMC Corp has announced a series of new product releases on this week, with the aim to help organizations to better prepare...
Vevo’s ‘Post-Roll’ Mobile Strategy
Pre-roll may still be the primary ad unit on offer at Vevo, but the music video platform has an ear out for the sweet sound...
Is SundaySky The Criteo Of Video?
The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has ramped up its focus on personalized ads and video content....
Mobile, Video, And Real-Time Bidding Are Driving A…
Mobile, Video, And Real-Time Bidding Are Driving A Boom In Digital Advertising buff.ly/1qmw8cJ
