Why The New York Times’ niche app strategy is flailing
The New York Times’s efforts to capture younger readers is hitting a few speed bumps. Yesterday, amid the news that it plans to cut 100...
Author: Copenhagen INK
As India embarks the e-journey…
In the past five years, India has transformed its skepticism towards digital technology to faith and optimism that will lead developments in the Indian economy...
LinkedIn offers peek into Malaysian user behaviour, talent trends
LinkedIn data reveals some trends from its one million Malaysian users, writes Karamjit Singh. Via DNA
Project Galileo will be a game changer: Sophos CTO
Most IT security vendors today only offering two-dimensional security Via DNA
Havas CEO On Algorithms, The (French) Family Business And Creativity’s Part in Programmatic
Yannick Bolloré, the newly appointed chairman and CEO of Havas, took to the Times Center stage Wednesday at Advertising Week to talk about changes at...
Mondelēz Hopes To Enhance Video Expertise With Google Deal
CPG giant Mondelēz International, which made waves in the ad industry earlier this year by owning its deal with video demand-side platform TubeMogul, has entered...
Samsung retains Publicis Groupe agencies for global ad biz
Culminating its global review for advertising partners, Samsung Electronics has retained its roster agencies Starcom Worldwide and Leo Burnett for the share of the pie...
Audience Partners To Buy Bering Media And Go Beyond The Cookie
Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum....
Mobile Marketing Association: How Big is the Mobile Marketing Opportunity?
On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the...
INside the Boardroom: CTO at Adform, Jakob Bak htt…
INside the Boardroom: CTO at Adform, Jakob Bak lnkd.in/bC_Rr5m
Kofola Cola Whatever: Case study http://t.co/QtY3F…
Kofola Cola Whatever: Case study buff.ly/1xAexEO
Google Shuts Down its Orkut Social Network http://…
Google Shuts Down its Orkut Social Network buff.ly/1mNPsTf
Is Digital Advertising Ready to Ditch the Click? h…
Is Digital Advertising Ready to Ditch the Click? buff.ly/1qPMLf4
From Blobs And Arrows To Reality – The Technology Disconnect
Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech firms, and how many of their...
DigitasLBi Taps Rubicon For Programmatic Buying ht…
DigitasLBi Taps Rubicon For Programmatic Buying buff.ly/Zm8PZs
